Search Engine Optimization 
For Law Firms

Our SEO Services

Our Comprehensive SEO Plans Help You Get to the First Page of Search Results.

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keyword research

Keyword Research

How often do target keyword phrases get searched? How hard is it to rank for those keywords? Where are there keyword gaps?

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Technical SEO

Can search bots easily crawl and understand your website? Are important parts of your code hidden? Is your site structure flat?


Great Content

What content interests your users and demonstrates your expertise / authority? What FAQs do you receive?

on page optimization

On Page Optimization

Title & description tags, H tags, images, content, links / anchor text, and schema code for reviews, videos, locations.

link building

Link Building

Are other authority sites link to the website? Are directory listings being built with backlinks? What sort of text is being used to link over to the website?

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Google Business Profile

Is your GBP properly optimized with pictures, categories, and recent posts? Are reviews being encouraged and responded to?

Local Search Marketing

Local SEO

Do other business listings around the web have the same address, phone number, etc as your Google Business Profile page?



Where in the world does your traffic comes from? Which websites bring the most traffic? How many are mobile users? Which pages get the most visits?

what is law firm seo?

Why Is Law Firm SEO Important?

Search engine optimization, or SEO, is the process of improving the organic rankings of a website in search engines, with Google being the most prominent. “Organic” refers to the free, algorithm-driven results that a search engine displays on a page, as opposed to paid ads. 

When determining what results to return for a keyword being searched, Google looks at more than 200 factors, including: 

  • Quality and usefulness of a website’s content
  • Number and quality of other websites that link to it (backlinks)
  • Loading speed of the website
  • How users interact with the site

By improving these and other factors, you can move up in the SERPs (Search Engine Result Pages) and increase the visibility of your website. 

Click-through Rate – 1st Page


The top result in Google enjoys a 33% click-through rate among both desktop and mobile users.

SE Market


Google currently has 86.86% of the search engine market.

Click-through Rate – 2nd Page


For the second page of results, click-through rates drop to 2 to 3%.



Google uses over 200 factors in their algorithm for ranking websites.

Why Does My Law Firm Need a Website Optimized for Search Engines and Conversions?

Improving rankings to get more potential clients to your website is only half the battle; you still need them to take the ultimate step of contacting your law firm. A robust SEO strategy for attorneys focuses not only on moving up in the rankings but also on keeping users on your site and helping them turn into leads.

How do we do this?

We optimize your website not just for search engines, but also for conversions.

Analyze the data

We start with reviewing your site and analyzing how users are interacting with it.

  • Where are they clicking?
  • How long are they spending on each page?
conversion improvement

Conversion improvement is an art form that is constantly evolving. The design aesthetics that users find pleasing to the eye in 2023 are not the same as in 2015. The content that keeps them engaged also evolves. It’s our job to keep up with these trends so that our clients can focus on the law.






These are some of the most common questions we get as marketers.

Yes, we will send a report around the 1st of each month that evaluates your keyword rankings, clicks to your website, Google Business Listing actions, and website conversions.

Our complete SEO packages start at $2,300 per month.

No. Nobody can guarantee specific rankings. Anyone who does is either inexperienced or trying to take you for a ride. Google is unpredictable, and there are always tough competitors to contend with.But what we can guarantee to deliver is hard work, smart work, guidance, and – yes – most likely higher rankings.

Within 2-6 months, in general.

We offer all of our SEO Marketing clients exclusivity, where we can only work with one client in a given market for a specific niche / practice area.

We do! We can translate and optimize your website for Spanish speaking leads.

Both are important. PPC is a great tool to quickly get in front of your audience, while SEO is a long-term strategy. PPC can also offer powerful insights that can help your SEO campaign.

What Our Clients Say

We care very much about our client’s success and their recommendations are the greatest compliment.

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We have worked with Jeremy and Celeste for years and are happy with the results we’ve seen. They are professional and very responsive.
Tania Rivas, Attorney at Law
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I would gladly recommend Thunderhead Marketing! They transformed our website in to a vital part of our sales efforts. With their help, we have grown from a 2 person law firm to an 8 person firm and have doubled our office space. They tailored a very effective search engine optimization campaign that continually bring us clients each month. They are quick and really care for their clients’ success.
Keith Morris, Attorney at Law

Trusted By Attorneys Nationwide

Ready to Grow Your Business?

Whether you have no website or a website that needs a boost in search engine rankings, WE CAN HELP!