Search Engine Optimization
For Law Firms
Our SEO Services
Our Comprehensive SEO Plans Help You Get to the First Page of Search Results.
How often do target keyword phrases get searched? How hard is it to rank for those keywords? Where are there keyword gaps?
Can search bots easily crawl and understand your website? Are important parts of your code hidden? Is your site structure flat?
What content interests your users and demonstrates your expertise / authority? What FAQs do you receive?
On Page Optimization
Title & description tags, H tags, images, content, links / anchor text, and schema code for reviews, videos, locations.
Are other authority sites link to the website? Are directory listings being built with backlinks? What sort of text is being used to link over to the website?
Google Business Profile
Is your GBP properly optimized with pictures, categories, and recent posts? Are reviews being encouraged and responded to?
Do other business listings around the web have the same address, phone number, etc as your Google Business Profile page?
Where in the world does your traffic comes from? Which websites bring the most traffic? How many are mobile users? Which pages get the most visits?
what is law firm seo?
Why Is Law Firm SEO Important?
Search engine optimization, or SEO, is the process of improving the organic rankings of a website in search engines, with Google being the most prominent. “Organic” refers to the free, algorithm-driven results that a search engine displays on a page, as opposed to paid ads.
When determining what results to return for a keyword being searched, Google looks at more than 200 factors, including:
- Quality and usefulness of a website’s content
- Number and quality of other websites that link to it (backlinks)
- Loading speed of the website
- How users interact with the site
By improving these and other factors, you can move up in the SERPs (Search Engine Result Pages) and increase the visibility of your website.
Click-through Rate – 1st Page
The top result in Google enjoys a 33% click-through rate among both desktop and mobile users.
Google currently has 86.86% of the search engine market.
Click-through Rate – 2nd Page
For the second page of results, click-through rates drop to 2 to 3%.
Google uses over 200 factors in their algorithm for ranking websites.
Why Does My Law Firm Need a Website Optimized for Search Engines and Conversions?
Improving rankings to get more potential clients to your website is only half the battle; you still need them to take the ultimate step of contacting your law firm. A robust SEO strategy for attorneys focuses not only on moving up in the rankings but also on keeping users on your site and helping them turn into leads.
How do we do this?
We optimize your website not just for search engines, but also for conversions.
Analyze the data
We start with reviewing your site and analyzing how users are interacting with it.
- Where are they clicking?
- How long are they spending on each page?
Conversion improvement is an art form that is constantly evolving. The design aesthetics that users find pleasing to the eye in 2023 are not the same as in 2015. The content that keeps them engaged also evolves. It’s our job to keep up with these trends so that our clients can focus on the law.
YEARS AS AN SEO FOCUSED AGENCY FOR LAW FIRMS
PAGE 1 GOOGLE RANKINGS DELIVERED
PAGES OF CONTENT WRITTEN FOR ATTORNEYS
LEAD CONVERSIONS FOR OUR CLIENTS
These are some of the most common questions we get as marketers.
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Whether you have no website or a website that needs a boost in search engine rankings, WE CAN HELP!