For many people, the search for an attorney is as simple as opening Google, typing in what kind of attorney they need, and adding “near me” at the end. This typically returns a list of results that includes a map at the top of the page with a few nearby attorneys listed — these listings are referred to as the map pack. Local SEO for lawyers helps your law firm show up in these local searches and is an important component in any digital marketing strategy.
What Is Local Search Marketing for Law Firms?
Citation Audit and Optimization
We audit the top 100 Key Citation sources with NAP inaccuracies and incomplete business information highlighted. Manually build and/or optimize the top review site listings of Google, Facebook, Bing, Yelp, and Apple Maps.
Google Business Profile Audit and Optimization
We benchmark GBP listing optimization vs. your closest rivals. We build your GBP citations including logos, pictures, hours of operation, services, etc.
Submit Correct NAP to Local Data Aggregators (LDAs)
These are companies that gather and distribute a business’s location information to a wide network of search engines, listing sites, mapping services and mobile apps.
Review Monitoring
We will monitor and help you encourage reviews to your profiles so that you can put forth a 5 star reputation when potential clients see your listings.
Monthly Building and Claiming of Citations
Updating listings with any changes in phone number, address, holiday hours, awards, etc.
Monthly Reporting
We will report on citation health, keyword rankings, and your Google Profile from Insights to see how customers find your profile and how many called you from that profile, clicked your website, and got driving directions to your office.
Why Is Local SEO Important for Lawyers?
Local search is a highly competitive market with the potential for big rewards.
Why Is Local SEO Important for Lawyers?
Local search is a highly competitive market with the potential for big rewards.
Why Do I Need to Build Citations?
Improve Local Rankings
With Local SEO, citations are a key ranking factor. Having listings in trusted online directories indicates to Google that your business actually exists. The quantity of listings, the accuracy of your listings, and the quality of the online directories can affect how Google perceives your online presence.
Piggy Back Page One Results
The fact that some online business directories dominate page one of local searches is another benefit of building citations. Most local searches are dominated by Yelp, Facebook and YellowPages. Don’t try to compete with them, join them! These directories provide another opportunity to earn top rankings.
Earn Referral Traffic
Many people are loyal to different citations. Some potential clients value Avvo, FindLaw or Justia when searching for a lawyer.
Trusted by Attorneys Nationwide
14+
Years as an SEO Agency for Attorneys & Doctors
100%
Percentage of Clients We’ve Gotten on Page 1 of Google
2,000+
Pages of Search Engine Optimized Content Written
50,000+
Lead Conversions for Our Clients
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Testimonials From Real Clients
Keith Morris – Attorney At Law
I would gladly recommend Thunderhead Marketing! They transformed our website in to a vital part of our sales efforts. With their help, we have grown from a 2 person law firm to an 8 person firm and have doubled our office space. They tailored a very effective search engine optimization campaign that continually bring us clients each month. They are quick and really care for their clients’ success.
Tania Rivas – Attorney at Rivas Law Group
We have worked with Jeremy and Celeste for years and are happy with the results we’ve seen. They are professional and very responsive