Local Search Marketing & 
Google Profile Optimization for Attorneys

Our Local Marketing Services

Our Comprehensive Local Search Marketing Plans Help Your Listing Get to the Top of Google Maps. For many people, the search for an attorney is as simple as opening Google, typing in what kind of attorney they need, and adding “near me” at the end. This typically returns a list of results that includes a map at the top of the page with a few nearby attorneys listed — these listings are referred to as the map pack. Local SEO for lawyers helps your law firm show up in these local searches and is an important component in any digital marketing strategy. 

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Citation Audit and Optimization

We audit the top 100 Key Citation sources with NAP inaccuracies and incomplete business information highlighted. Manually build and/or optimize the top review site listings of Google, Facebook, Bing, Yelp, and Apple Maps.

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Google Business Profile Audit & Optimization

We benchmark GBP listing optimization vs. your closest rivals. We build your GBP citations including logos, pictures, hours of operation, services, etc.

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Submit Correct NAP to Local Data Aggregators (LDAs)

These are companies that gather and distribute a business’s location information to a wide network of search engines, listing sites, mapping services and mobile apps.

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Review Monitoring

We will monitor and help you encourage reviews to your profiles so that you can put forth a 5 star reputation when potential clients see your listings.

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Monthly Building and Claiming of Citations

Updating listings with any changes in phone number, address, holiday hours, awards, etc.

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Reporting

We will report on citation health, keyword rankings, and your Google Profile from Insights to see how customers find your profile and how many called you from that profile, clicked your website, and got driving directions to your office.

Included In Local SEO for Law Firms

Features Included
Set-up
Citation Audit of the Top 100 Key Citation sources with NAP inaccuracies and incomplete business information highlighted.
Google Business Profile audit and benchmark GBP listing optimization vs your closest rivals.
Prioritize Google Listing tasks that will boost rankings.
Gather citations and business mentions that your top competitors in search have that you currently don’t have. Competitors are the top five ranked businesses within Google Local Finder appearing in the results of a search for your ‘business type’ and ‘location’.
Gather client’s Business Information for building citations including logos, pictures, hours of operation, services, etc.
Manually build and/or optimize the top review site listings of Google, Facebook, Bing, Yelp, and Apple Maps.
Submit your correct NAP to Local Data Aggregators (LDAs) who are companies that gather and distribute a business’s location information to a wide network of search engines, listing sites, mapping services and mobile apps.
Clean up existing incorrect or outdated listings.
Remove duplicate listings.
Ongoing
Monthly building and claiming of citations.
Updating listings with any changes in phone number, address, holiday hours, attorney additions, awards, etc.
Monthly report on citation health.
Monthly report on keyword rankings.
Monthly Google Report from Insights data to see how customers find your Google Profile and how many called you from that profile, clicked your website, and got driving directions to your office.

Why Is Local SEO Important for Lawyers?

1. Nearly 50% of all Google searches are local.

The number of searches that include “near me” will continue to rise. While your law firm’s proximity to the searcher is a key ranking factor for local searches, it is certainly not the only one.

2. YOU Can Rank Quicker on the Map Than Organic Listings.

Reaching the map pack — which appears at the top of a Google search — can happen far more quickly than getting your website to rank in the organic search results that appear below the map pack.

3. Display Current & Relevant Information About Your Firm.

The information in these listings should be relevant, robust, and current. It is critical that your law firm website is well optimized, that you have reviews online, and that you have citations built in local search directories.

4. Get Listed Where People are Searching.

Google maps optimization for lawyers involves fully building out your Google Business Profile as well as building out other local business profile listings including Yelp, Apple Maps, AVVO, etc.

Why Do I Need To Build Citations?

  • IMPROVE LOCAL RANKINGS – With Local SEO, citations are a key ranking factor. Having listings in trusted online directories indicates to Google that your business actually exists. The quantity of listings, the accuracy of your listings, and the quality of the online directories can affect how Google perceives your online presence.
  • PIGGY BACK PAGE ONE RESULTS – The fact that some online business directories dominate page one of local searches is another benefit of building citations. Most local searches are dominated by Yelp, Facebook and YellowPages. Don’t try to compete with them, join them! These directories provide another opportunity to earn top rankings.
  • EARN REFERRAL TRAFFIC – Many people are loyal to different citations. Some potential clients value Avvo, FindLaw or Justia when searching for a lawyer.

What Our Clients Say

We care very much about our client’s success and their recommendations are the greatest compliment.

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We have worked with Jeremy and Celeste for years and are happy with the results we’ve seen. They are professional and very responsive.
Tania Rivas, Attorney at Law
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I would gladly recommend Thunderhead Marketing! They transformed our website in to a vital part of our sales efforts. With their help, we have grown from a 2 person law firm to an 8 person firm and have doubled our office space. They tailored a very effective search engine optimization campaign that continually bring us clients each month. They are quick and really care for their clients’ success.
Keith Morris, Attorney at Law

Trusted By Attorneys Nationwide

Ready to Grow Your Business?

Whether you have no website or a website that needs a boost in search engine rankings, WE CAN HELP!