Get More Reviews. Win More Patients.

Online Reputation Management
For Doctors

We Help Build, Maintain And Promote A Positive Online Reputation For Physicians & Healthcare Practices

Why Is Doctor Reputation Management Important?

For many of us, reading online reviews is an integral part of the shopping process, whether you’re looking for the best Italian restaurant in Dallas, Texas, or the best LASIK surgeon in Orlando, Florida. Your online reputation should reflect the quality of your healthcare services.

Having the trust of your patients is an important part of a successful healthcare practice. If someone is searching for a doctor in your specialty online, what will they find? A long list of online directories full of amazing reviews from other patients? Or a few scattered 5 star reviews mixed in with negative reviews — sometimes from people who have never even set foot in your clinic.

Sadly, people are more likely to leave negative reviews than positive ones, even if their complaints are unjustified. Negative reviews can play a big role in a potential patient contacting another healthcare provider, so monitoring and managing your online reputation is important. Actively pursuing new positive reviews is equally important.

93%

used the internet to find a local business in the last year.

73%

only pay attention to reviews written in the last month.

87%

read online reviews for local businesses in 2020.

52%

wouldn’t consider using a business with fewer than 4 stars

Included In Our Reputation Marketing Services

Monitor and grow your online reputation so you aren’t losing high quality leads to your competitors. Reputation management is an important part of internet marketing for doctors. If clients search for your practice online, what will they find?

Gather Reviews – Review & Feedback Generation

Google
Facebook
Apple Maps Reviews
BBB (Better Business Bureau)

Avvo
Healthgrades.com
Vitals.com
WebMD.com
and many more

First-party reviews are reviews that you collect and publish on your own website, while third-party reviews are reviews that are collected and published by other websites, such as Google, Yelp, Facebook, and other review sites.

We will work with you to establish which mode is better for your client and for your firm. You can use multiple modes based the ease of integrating it into your practice.

You can easily send us patients to import from your CRM, database, POS, accounting software, email marketing platform, or other software platforms. We offer extensive integration options, so you can choose the one that best suits your needs.

Once the initial review request has been sent, we can automate up to 2 reminder requests.

If the patient submits a negative score for your practice, they will receive a different flow from positive feedback. They will be encouraged to send direct feedback to your practice.

Client feedback is a valuable tool that can help you understand how satisfied your patients are with your services, your staff, and overall experience. This information can be used to improve your office, resolve customer issues, and build customer loyalty and referrals.

Monitor & Respond to Reviews

We monitor 50+ reviews sites like Google, Facebook, Yelp, and niche medical directory sites.

You can choose to be notified daily, weekly, or monthly in your inbox of your practice’s reviews.

We will send you the negative review as soon as it hits our system ensuring that negative reviews are handled in a timely and professional manner.

We will respond to positive reviews thanking them for providing their feedback and consult with you on how to respond to negative feedback. We will advise you on best practices when responding to negative reviews.

*We can only respond to reviews on sites where responses are allowed.

Our reputation management services include monthly reports that track your progress and help you set realistic goals for improving your online reputation.

Showcase & Market Reviews

We will create and/or update a testimonials page on your website to showcase your positive reviews. We will filter all negative reviews out of the reviews feed for your site.

We will showcase positive reviews from around the web and any reviews given directly to you in a review widget on your homepage to promote your star rating.

The number of reviews and the average star rating are two of the most important factors that potential clients consider when choosing who to call for their medical needs.

Once you have received glowing reviews from your clients, we will help you amplify them across your online presence including your social media pages and review sites. This will help you showcase your positive reputation to potential patients and boost your online visibility.

Businesses with more reviews tend to rank higher in search results, which means that they are more likely to be seen by potential patients.

Google uses over 200 ranking factors to determine the order of organic search results, but it prioritizes reviews for local search results.

Potential patients often want to read reviews about specific services, treatments, doctors, or aspects of your medical practice. By grouping and displaying reviews by theme or keyword, you can make it easier for them to find the information they are looking for. This can improve your website’s SEO, increase engagement with your content, and boost conversions.

Gather existing reviews from 100+ general and Medical niche review sites including:

Healthcare Reputation Management Pricing

Prices in USD

starter

$247/m

Per Location

Review Monitoring On 50+ Sites
Standard Procedure Operating Guide For Positive & Negative Reviews
Email Alerts For New Reviews
Request Reviews On 50+ Sites
Automated Review Requests And Reminders – SMS Or Email Requests
Full Set-Up Of Review Request Flow, Branding, Testing, And Changes As Needed
Manual Responding To Reviews
We Respond To All Reviews Within The Past Year Of Onboarding
Routing Of Negative Reviews Within 24 Hours With Consultation On Response
Custom Review Feed Widget Added To Your Website To Showcase Positive Reviews That Matches Colors And Branding
Aggregate Review Rating Badge
Create A Page On Your Website To Showcase All Positive Reviews. This Page Is Geared To Rank High On Google When Someone Is Looking For Reviews For Your Business.
Add Google Review Schema To Website For SEO Boost
Curate Positive Reviews That Will Be Displayed On Your Website.
Add Keyword Specific Review Widget To Website (Up To 2 Per Location)
Detailed Reports To Track Reviews, Ratings, And Feedback
Location Or Doctor Level Reporting
Automated Email Report Delivery
1 Location

Get Started

elite

$397/m

per location

Includes everything in the Starter Plan

POWER LISTINGS &
GOOGLE BUSINESS PROFILE MANAGEMENT

Google Business Profile audit and benchmark GBP listing optimization vs your closest rivals
Optimize Google Business Listing to boost rankings
Remove duplicate listings
Updating GBL with any changes in phone number, address, holiday hours, attorney additions, awards, etc.
Add new services / promotions
Image and Video Uploads
Monthly GBL Report from Insights to see how customers find your Google Profile and how many called you from that profile, clicked your website, and got driving directions to your office.
Gather client’s Business Information for building citations including logos, pictures, hours of operation, services, etc.
Citation Audit of the Top 100 Key Citation sources with NAP inaccuracies and incomplete business information highlighted.
Gather citations and business mentions that your top competitors in search have that you currently don’t have.
Build and/or optimize the top review site listings of Google, Facebook, Bing, Yelp, and Apple Maps.
Submit your correct NAP to Local Data Aggregators (LDAs) who are companies that gather and distribute a business’s location information to a wide network of search engines, listing sites, mapping services and mobile apps.
Clean up existing incorrect or outdated listings
Remove duplicate listings
Monthly building and claiming of citations
Updating listings with any changes in phone number, address, holiday hours, attorney additions, awards, etc.
Monthly report on keyword rankings
1 location

Get Started

DIY Vs Done For You Reputation Management Services

Online reviews are pivotal for businesses, especially for professionals like doctors. A holistic review management strategy encompasses:

Monitoring: Stay updated by checking major platforms like Yelp, Google My Business, and Facebook.
Responding: Address both positive and negative reviews promptly and professionally.
Gathering: Offer exceptional service and encourage feedback to garner positive reviews.
Marketing: Highlight positive reviews on your website.
Analyzing: Identify patterns from reviews to refine your services.

There are two main approaches to manage online reviews: internally (DIY) or through specialized reputation marketing services.

DONE FOR YOU

Expert Handling: Trained to deal with negative reviews professionally.
Review Generation: Uses strategies like email campaigns to boost positive feedback.
Efficiency: Automates processes using advanced tools.
Time-Saving: Frees internal teams for core activities.
Scalability: Can manage both small and large volumes of reviews seamlessly.

Financial Cost: Can have a high financial cost compared to DIY.

DIY

Personal Attention: Direct control over responses.
Low Financial Cost: No / low external costs.

Resource Intensity: Consumes time, potentially sidelining other business activities.
Limited Expertise: Might lack advanced tools or strategies.
Potential Bias: Internal teams may react emotionally to negative feedback.
Overwhelm: High review volumes can be challenging.
Balancing Act: Juggling review management with other tasks can be tough for smaller teams.
Technical Constraints: Displaying reviews may require technical know-how or external web developer assistance.

Whether DIY or Done-for-you, Consistency is Key

Regardless of the chosen method, consistency across all platforms is crucial:

Credibility Boost: Engaging regularly with reviews shows dedication to customer satisfaction.
Damage Control: Timely responses can prevent issues from magnifying.
Branding: Regular interactions help in maintaining a positive brand image.
Engagement: Active involvement encourages customer loyalty.
Insights: Consistent monitoring can unveil patterns, aiding service improvements.
SEO Perks: Regularly updated review profiles enhance search engine visibility.

For many medical practices, maintaining consistent engagement with reviews, while also focusing on core business activities, is a challenge. Hence, outsourcing to experts like Thunderhead Marketing can be a beneficial move. If considering external assistance, ensure the chosen service aligns with your business needs and values.

The 5 Most Important Review Factors

The statistics tell us we’ve known for years — online reputation management for doctors is key to maintaining and growing your practice. So, what are patients looking for when they look at doctor reviews online? When potential patients search online for reviews, here are the most important ranking factors they consider.