Get More Reviews. Win More Patients.
Online Reputation Management
For Doctors
We Help Build, Maintain And Promote A Positive Online Reputation For Physicians & Healthcare Practices
Why Is Doctor Reputation Management Important?
For many of us, reading online reviews is an integral part of the shopping process, whether you’re looking for the best Italian restaurant in Dallas, Texas, or the best LASIK surgeon in Orlando, Florida. Your online reputation should reflect the quality of your healthcare services.
Having the trust of your patients is an important part of a successful healthcare practice. If someone is searching for a doctor in your specialty online, what will they find? A long list of online directories full of amazing reviews from other patients? Or a few scattered 5 star reviews mixed in with negative reviews — sometimes from people who have never even set foot in your clinic.
Sadly, people are more likely to leave negative reviews than positive ones, even if their complaints are unjustified. Negative reviews can play a big role in a potential patient contacting another healthcare provider, so monitoring and managing your online reputation is important. Actively pursuing new positive reviews is equally important.
93%
used the internet to find a local business in the last year.
73%
only pay attention to reviews written in the last month.
87%
read online reviews for local businesses in 2020.
52%
wouldn’t consider using a business with fewer than 4 stars
Included In Our Reputation Marketing Services
Monitor and grow your online reputation so you aren’t losing high quality leads to your competitors. Reputation management is an important part of internet marketing for doctors. If clients search for your practice online, what will they find?
Gather Reviews – Review & Feedback Generation
Monitor & Respond to Reviews
Showcase & Market Reviews
Create a page on your website to showcase your positive reviews. We will add new, positive reviews to your review page each week.
Gather existing reviews from 100+ general and Medical niche review sites including:
Healthcare Reputation Management Pricing
Starter
$250/m
Per Location or Per Doctor
1 Location + 1 Doctor
Extra
$175/m
Each additional Location or Doctor
Features | Done For You |
Integration
|
|
Access to the Thunderhead Marketing review monitoring and acceleration tool | |
Monitor Reviews – 80+ sites – includes Google, Facebook, Yelp, and Niche Directories | |
Standard Procedure Operating Guide for Positive & Negative Reviews | |
Email alerts sent for new reviews across all platforms (custom frequency available) | |
Review & Feedback Generation | |
Request Reviews on Over 100 Sites | |
Acquire 1st-party & 3rd-party reviews | |
Branded Email Requests | |
Automated Reviews Requests and Reminders | |
SMS or Email Requests | |
Ability to add survey questions | |
Consultation and implementation of choosing a request that aligns with your company’s review strategy | |
Full set-up of review request flow, branding, testing, and changes as needed | |
Help choosing the most relevant 3 sites to request reviews from and monthly review to see if sites need to be changed | |
Responding to Reviews & Google Q&A | |
Ability to monitor and reply to Google Questions and Answers | |
Ability to respond to Google Reviews & Facebook Recommendations | |
Thunderhead Marketing responds to Google Q&A | |
Thunderhead Marketing responds to all reviews in the past year | |
Thunderhead Marketing responds to all positive reviews with a response customized to the review | |
Routing of negative reviews within 24 hours with consultation on response. | |
Showcase & Marketing | |
Widget for website to showcase reviews | |
Display 1st-party (testimonials) & 3rd-party reviews | |
Aggregate review rating badge | |
Create a page on your website to showcase all positive reviews. This page is geared to rank high on Google when someone is looking for reviews for your business. | |
Add Google review schema to website for SEO boost | |
Thunderhead Marketing will add custom review feed widget to your website to match colors and branding. | |
Curate positive reviews that will be displayed on your website. | |
Add keyword specific review widget to website (up to 2 per location) | |
Share reviews on Facebook, Instagram, and Google | |
Reporting | |
Detailed reports to track reviews, ratings, and feedback | |
Advanced Filtering Options | |
Location Level Reporting | |
Automated email report delivery | |
Insights Reports |
DIY Vs Done For You Reputation Management Services?
Online reviews are pivotal for businesses, especially for professionals like doctors. A holistic review management strategy encompasses:
- Monitoring: Stay updated by checking major platforms like Yelp, Google My Business, and Facebook.
- Responding: Address both positive and negative reviews promptly and professionally.
- Gathering: Offer exceptional service and encourage feedback to garner positive reviews.
- Marketing: Highlight positive reviews on your website.
- Analyzing: Identify patterns from reviews to refine your services.
There are two main approaches to manage online reviews: internally (DIY) or through specialized reputation marketing services.
DIY Review Management
PROS
CONS
Professional Reputation Marketing Services
PROS
CONS
Whether DIY or Done-for-you, Consistency is Key
Regardless of the chosen method, consistency across all platforms is crucial:
- Credibility Boost: Engaging regularly with reviews shows dedication to customer satisfaction.
- Damage Control: Timely responses can prevent issues from magnifying.
- Branding: Regular interactions help in maintaining a positive brand image.
- Engagement: Active involvement encourages customer loyalty.
- Insights: Consistent monitoring can unveil patterns, aiding service improvements.
- SEO Perks: Regularly updated review profiles enhance search engine visibility.
For many medical practices, maintaining consistent engagement with reviews, while also focusing on core business activities, is a challenge. Hence, outsourcing to experts like Thunderhead Marketing can be a beneficial move. If considering external assistance, ensure the chosen service aligns with your business needs and values.
The 5 Most Important Review Factors
The statistics tell us we’ve known for years — online reputation management for doctors is key to maintaining and growing your practice. So, what are patients looking for when they look at doctor reviews online? When potential patients search online for reviews, here are the most important ranking factors they consider.
1. star rating
2. legitamacy
3. recency
4. sentiment
5. quantity
What Our Clients Say
Trusted By Doctors Nationwide
Ready to Grow Your Business?
Whether you have no website or a website that needs a boost in search engine rankings, WE CAN HELP!