What Is Reputation Management and Why Do Doctors Need It?
For many of us, reading online reviews is an integral part of the shopping process, whether you’re looking for the best Italian restaurant in Dallas, Texas, or the best LASIK surgeon in Orlando, Florida. Your online reputation should reflect the quality of your healthcare services.
Having the trust of your patients is an important part of a successful healthcare practice. If someone is searching for a doctor in your specialty online, what will they find? A long list of online directories full of amazing reviews from other patients? Or a few scattered 5 star reviews mixed in with negative reviews — sometimes from people who have never even set foot in your clinic.
Sadly, people are more likely to leave negative reviews than positive ones, even if their complaints are unjustified. Negative reviews can play a big role in a potential patient contacting another healthcare provider, so monitoring and managing your online reputation is important. Actively pursuing new positive reviews is equally important.
Why Do Doctor Reviews Matter?
A 2020 Bright Local Survey on consumer behavior tells us why active reputation management is a vital component of any healthcare marketing strategy:
93% used the internet to find a local business in the last year
87% read online reviews for local businesses in 2020
73% only pay attention to reviews written in the last month
52% wouldn’t consider using a business with fewer than 4 stars
20% expect to receive a response to their review within one day
Top 5 Factors Patients Look for in Reviews
The statistics tell us we’ve known for years — online reputation management for doctors is key to maintaining and growing your practice. So, what are patients looking for when they look at doctor reviews online? Here are the top 5 ranking factors they consider:
- Star Rating
Our Doctor Reputation Marketing Services
Collect current testimonials from more than 80 review sites, including Google, Facebook, Yelp, and niche-related directories. We monitor these sites every day for new reviews.
Respond to Reviews
Each week, we manually respond to every new positive review. Negative reviews are sent to the client for input on how to respond.
Build a page on your website that highlights your positive reviews, adding new positive reviews to the page on a weekly basis.
Create a landing page with custom links to 3 review sites to help with collecting new reviews from patients.
Years as an SEO Agency for Attorneys & Doctors
Percentage of Clients We’ve Gotten on Page 1 of Google
Pages of Search Engine Optimized Content Written
Lead Conversions for Our Clients
Testimonials From Real Clients
Keith Morris – Attorney At Law
I would gladly recommend Thunderhead Marketing! They transformed our website in to a vital part of our sales efforts. With their help, we have grown from a 2 person law firm to an 8 person firm and have doubled our office space. They tailored a very effective search engine optimization campaign that continually bring us clients each month. They are quick and really care for their clients’ success.
Tania Rivas – Attorney at Rivas Law Group
We have worked with Jeremy and Celeste for years and are happy with the results we’ve seen. They are professional and very responsive