Search Engine Optimization
For Doctors
Our SEO Services
Our Comprehensive SEO Plans Help You Get to the First Page of Search Results.
what is healthcare seo?
Why Is Doctor SEO Important?
Search Engine Optimization, or SEO, is the process of improving the visibility and organic rankings of a website in Google and other search engines. “Organic” is the term used to describe the free, algorithm-driven results, as opposed to paid ads.
Google evaluates more than 200 factors when choosing what results to show for a particular search term, including:
- Quality and usefulness of a website’s content
- Number and quality of other websites that link to it (backlinks)
- Loading speed of the website
- How users interact with the site
When you improve these and other factors, your website can rank higher in the SERPs (search engine results pages), which means increased visibility among prospective patients.
Click-through Rate – 1st Page
33%
The top result in Google enjoys a 33% click-through rate among both desktop and mobile users.
SE Market
87%
Google currently has 86.86% of the search engine market.
Click-through Rate – 2nd Page
2.5%
For the second page of results, click-through rates drop to 2 to 3%.
Factors
200
Google uses over 200 factors in their algorithm for ranking websites.
Why Does a Healthcare Provider Need a Website Optimized for Search Engines and Conversions?
Moving up in Google rankings and getting more prospective patients to your website is only one component of growing your healthcare practice. The next step is getting them to reach out and contact you.
How do we do this?
We optimize your website not just for search engines, but also for conversions.
Analyze the data
First, we evaluate your site and determine how visitors are currently using it.
- Where are they clicking?
- How long are they spending on each page?
This data, combined with years of experience, helps us build a plan for optimizing your website content and design so that users have a better experience and are led toward an end result, such as submitting a form or clicking to call.
conversion improvement
Conversion improvement is the art of changing your website to increase the number of visitors that turn into leads. It is an ever-changing landscape. What users find visually appealing and what content keeps them engaged is different 2022 from what it was in 2015. As a healthcare SEO agency, we stay up-to-date with these trends so that we can keep our clients’ websites on the cutting edge, while they focus on practicing medicine.
YEARS AS AN SEO FOCUSED AGENCY FOR DOCTORS
PAGE 1 GOOGLE RANKINGS DELIVERED
PAGES OF CONTENT WRITTEN FOR DOCTORS
LEAD CONVERSIONS FOR OUR CLIENTS
Frequently
Asked
Questions
These are some of the most common questions we get as marketers.
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