Reputation Marketing for Law Firms

Our Reputation Marketing Services

Monitor and grow your online reputation so you aren’t losing high quality leads to your competitors. Reputation management is an important part of marketing for attorneys. If clients search for your law firm online, what will they find?

rep marketing
Why Do Law Firm Reviews Matter?

Why Is Law Firm Reputation Marketing Important?

For many of us, reading online reviews is an integral part of the shopping process, whether you’re looking for the tastiest burger in Austin, Texas, or the best personal injury attorney in Atlanta, Georgia. Your online reputation should reflect the quality of your legal services. 

Reputation management is an important part of marketing for attorneys. If clients search for your law firm online, what will they find? Lists of online directories packed with glowing reviews from the grateful clients whose lives you’ve changed? Or a few scattered 5 star reviews mixed in with negative reviews — sometimes from people who have never even spoken with you or anyone at your law firm.

Unfortunately, people are far more likely to head to the internet to complain (even if unjustified) than to praise an attorney. Negative reviews can mean the difference between a client contacting your law firm or moving on to the next name in the search results, so it is critical to not only monitor your online reputation but to actively build positive reviews. 


93%

used the internet to find a local business in the last year.


73%

only pay attention to reviews written in the last month.


87%

read online reviews for local businesses in 2020.


52%

wouldn’t consider using a business with fewer than 4 stars

The 5 Most Important Review Factors

The numbers in the previous section reaffirm what attorney marketing specialists have known for a while — online reputation management is a critical part of maintaining the health of your law firm. When potential clients search online for reviews, here are the most important ranking factors they consider.

1. star rating
2. legitamacy
3. recency
4. sentiment
5. quantity

What Our Clients Say

We care very much about our client’s success and their recommendations are the greatest compliment.

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We have worked with Jeremy and Celeste for years and are happy with the results we’ve seen. They are professional and very responsive.
Tania Rivas, Attorney at Law
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I would gladly recommend Thunderhead Marketing! They transformed our website in to a vital part of our sales efforts. With their help, we have grown from a 2 person law firm to an 8 person firm and have doubled our office space. They tailored a very effective search engine optimization campaign that continually bring us clients each month. They are quick and really care for their clients’ success.
Keith Morris, Attorney at Law

Trusted By Attorneys Nationwide

Ready to Grow Your Business?

Whether you have no website or a website that needs a boost in search engine rankings, WE CAN HELP!