Reputation Marketing for Law Firms
Our Reputation Marketing Services
Monitor and grow your online reputation so you aren’t losing high quality leads to your competitors. Reputation management is an important part of marketing for attorneys. If clients search for your law firm online, what will they find?
Why Do Law Firm Reviews Matter?
Why Is Law Firm Reputation Marketing Important?
For many of us, reading online reviews is an integral part of the shopping process, whether you’re looking for the tastiest burger in Austin, Texas, or the best personal injury attorney in Atlanta, Georgia. Your online reputation should reflect the quality of your legal services.
Reputation management is an important part of marketing for attorneys. If clients search for your law firm online, what will they find? Lists of online directories packed with glowing reviews from the grateful clients whose lives you’ve changed? Or a few scattered 5 star reviews mixed in with negative reviews — sometimes from people who have never even spoken with you or anyone at your law firm.
Unfortunately, people are far more likely to head to the internet to complain (even if unjustified) than to praise an attorney. Negative reviews can mean the difference between a client contacting your law firm or moving on to the next name in the search results, so it is critical to not only monitor your online reputation but to actively build positive reviews.
used the internet to find a local business in the last year.
only pay attention to reviews written in the last month.
read online reviews for local businesses in 2020.
wouldn’t consider using a business with fewer than 4 stars
The 5 Most Important Review Factors
The numbers in the previous section reaffirm what attorney marketing specialists have known for a while — online reputation management is a critical part of maintaining the health of your law firm. When potential clients search online for reviews, here are the most important ranking factors they consider.
1. star rating
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