for Law Firms
Our Content Marketing Services
Words matter. If your website doesn’t have well-crafted content with the information potential clients are seeking, you are losing valuable leads.
Most people who are looking for an attorney have a problem. Perhaps they were seriously injured in a car accident, or they’ve been falsely accused of a crime. Whatever their problem is, the content on your website needs to show potential clients that you have the knowledge, skill and experience to solve it.
But writing website pages and blog posts that will rank well in Google and make sense to the average reader isn’t a great use of time when you have a busy law practice, right? That’s where we come in. Our wordsmiths have spent years honing the skill of writing content that appeals to both potential clients and search engines.
should i have website content written?
Law Firm Website Content: Why It’s Important
Writing good content and publishing it on your website can increase your client-base in a number of ways:
- Improve rankings in Google and other search engines
- Show a thorough knowledge of your practice area
- Draw clients through social media sharing
- Increase backlinks to your site
Get Google to Notice You and Show Off Your Knowledge to Potential Clients
Every day, Google crawlers scour pages and pages of web content, collecting data and organizing it. It does this constantly so that when you type a search term in, Google knows what pages are currently most relevant to what you’re looking for. What does it see when it crawls your law firm’s website?
Google’s algorithm uses more than 200 ranking factors to determine what results to show for a search term. One of the key factors is the relevance, quality and depth of a website’s content to the keyword. The goal of our law firm content writing services is to make sure Google sees YOUR website as most relevant for the keywords clients will be searching.
However, a strong content marketing strategy for law firms doesn’t cater only to Google, it also takes into consideration the audience. Our website content writing services offer the information potential clients are looking for in a well-written, concise and easy-to-understand format. Each piece of content will be tailored to your specific practice area and will be jurisdictionally accurate to your state.
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LEAD CONVERSIONS FOR OUR CLIENTS
Why Is Blog Writing For Lawyers Important?
Having a great website is just the first step in making your mark on the World Wide Web. To be relevant and continue to attract leads from the internet, you have to play the Google game.
When your law firm is at the top of Google searches for targeted keywords, you’ll get leads from clients who are in need of your services. One of the key elements of achieving a high ranking is continually updating your attorney website with fresh content. Websites that remain stagnant, never adding new information, don’t rank well in organic search results.
Having a blog that is regularly updated is the quickest, easiest way to make sure your law firm website doesn’t stay stale. Good blog content can also add depth to your law firm’s website and draw interest from potential clients.
Our Blog Services
Spanish Translations and Spanish Marketing for Law Firms
An estimated 23% of the U.S. population speaks Spanish. Hispanics comprise the biggest and fastest growing minority group in the country. However, only a small number of attorneys provide Spanish versions of their websites.
Why is this important for your law firm? Since there is less competition for Spanish-language keywords, it requires far less work to soar in search engine rankings — meaning LOWER COSTS FOR YOUR FIRM.
Our Attorney Spanish Translation Services
Our marketing specialists understand the Hispanic community is a large, diverse group. Your website has to target the specific demographics of your particular area. That means not only researching and translating your web content into the appropriate dialect for your market but understanding the cultural nuances of providing a site in different languages.
What Can Spanish Language Web Marketing Can Do For Your Law Practice?
Improper translations for the cultural demographics of your target market can relay a bad message to potential clients. However, a Spanish site that addresses the language and culture of your target area correctly can show caring and understanding for clients before they even schedule their first appointment.
These crucial efforts will inspire loyalty to your practice and result in valuable family and friend referrals from happy clients who know their needs are being given the respect and consideration they deserve.
Ready to Grow Your Business?
Whether you have no website or a website that needs a boost in search engine rankings, WE CAN HELP!