There are many factors that go into searching for a doctor, but proximity is one of the most important things for many patients. When someone goes to Google and searches for a specific medical professional, adding “near me” at the end of their search, the results will include a map at the top of the page with a few listings from your area. This is called the map pack. Local SEO helps doctors come up in these search results and is important for any digital marketing strategy.
What Is Local Search Marketing for Medical Professionals?
Auditing and Optimizing Citations
We review the top 100 Key Citation sources with NAP inaccuracies and incomplete business information highlighted. We manually build and/or optimize the top review site listings of Google, Facebook, Bing, Yelp, and Apple Maps.
Google Business Profile Audit and Optimization
We benchmark GBP listing optimization vs. your closest rivals and fully optimize your GBP citations with logos, pictures, hours of operation, services, etc.
Submit Correct NAP to Local Data Aggregators (LDAs)
These companies gather and distribute location information for businesses to a vast network of online locations, including search engines, listing sites, mapping services and mobile apps.
Monitor Reviews
We monitor reviews across your listings and help you encourage new testimonials to your profiles so that you can build a 5 star online reputation for potential patients to see.
Monthly Building and Claiming of Citations
Every month we claim additional listings and update listings with any changes in phone number, address, holiday hours, awards, etc.
Monthly Reporting
Every month, we send a report detailing current citation health, keyword rankings, and your Google Profile from Insights so you can see how patients have been finding your profile as well as how many times patients called, clicked or got driving directions to your office
Why Do Doctors & Medical Professionals Need Local SEO?
Getting into the map pack on Google is extremely competitive, but it has huge potential for growing your medical practice.
Why Do Doctors & Medical Professionals Need Local SEO?
Getting into the map pack on Google is extremely competitive, but it has huge potential for growing your medical practice.
Why Does My Medical Practice Need Citations?
Improve Local Rankings
Citations are a key ranking factor for Local SEO. When your practice has listings in trusted online directories, it tells Google that your facility actually exists. How many listings you have, how accurate they are, and the quality of your citations are all factors that affect how Google perceives your online presence.
Piggy Back Page One Results
Online business directories such as Yelp, Facebook and Yellowpages, often dominate page one of local searches. Listing your practice in these directories gives you another opportunity to earn top rankings.
Earn Referral Traffic
Many prospective patients are loyal to specific citations and find them to be a more trusted resource. For medical providers, these can include Healthgrades, Vitals, ZocDoc and more.
14+
Years as an SEO Agency for Attorneys & Doctors
100%
Percentage of Clients We’ve Gotten on Page 1 of Google
2,000+
Pages of Search Engine Optimized Content Written
50,000+
Lead Conversions for Our Clients
Trusted By Medical Professionals Nationwide
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Testimonials From Real Clients
Keith Morris – Attorney At Law
I would gladly recommend Thunderhead Marketing! They transformed our website in to a vital part of our sales efforts. With their help, we have grown from a 2 person law firm to an 8 person firm and have doubled our office space. They tailored a very effective search engine optimization campaign that continually bring us clients each month. They are quick and really care for their clients’ success.
Tania Rivas – Attorney at Rivas Law Group
We have worked with Jeremy and Celeste for years and are happy with the results we’ve seen. They are professional and very responsive