Local Search Marketing & Google Profile Optimization for Doctors
Our Local Marketing Services
There are many factors that go into searching for a doctor, but proximity often reigns supreme. Patients value convenience, especially when dealing with health concerns or regular checkups. Understanding this, potential patients turn to search engines, specifically Google, to find doctors “near me.” Including these magic words after a doctor’s name triggers a powerful search function. Google presents a map pack at the top of the results page, showcasing a handful of relevant listings from the user’s surrounding area.
This coveted map pack holds immense power for doctors, granting them crucial real estate at the fingertips of countless potential patients. Local SEO, or Search Engine Optimization with a local focus, helps doctors secure a coveted spot within this map pack. By implementing effective local SEO strategies, doctors can significantly increase their online visibility and ensure their practice surfaces prominently in these crucial searches.
Citation Audit and Optimization
We review the top 100 Key Citation sources with NAP inaccuracies and incomplete business information highlighted. We manually build and/or optimize the top review site listings of Google, Facebook, Bing, Yelp, and Apple Maps.
Google Business Profile Audit & Optimization
We benchmark GBP listing optimization vs. your closest rivals and fully optimize your GBP citations with logos, pictures, hours of operation, services, etc.
Submit Correct NAP to Local Data Aggregators (LDAs)
These companies gather and distribute location information for businesses to a vast network of online locations, including search engines, listing sites, mapping services and mobile apps.
Review Monitoring
We monitor reviews across your listings and help you encourage new testimonials to your profiles so that you can build a 5 star online reputation for potential patients to see.
Monthly Building and Claiming of Citations
Every month we claim additional listings and update listings with any changes in phone number, address, holiday hours, awards, etc.
Reporting
Every month, we send a report detailing current citation health, keyword rankings, and your Google Profile from Insights so you can see how patients have been finding your profile as well as how many times patients called, clicked or got driving directions to your office.
Included In Local SEO for Doctors
| Features | Included |
|
Set-up
|
|
| Citation Audit of the Top 100 Key Citation sources with NAP inaccuracies and incomplete business information highlighted. | |
| Google Business Profile audit and benchmark GBP listing optimization vs your closest rivals. | |
| Prioritize Google Listing tasks that will boost rankings. | |
| Gather citations and business mentions that your top competitors in search have that you currently don’t have. Competitors are the top five ranked businesses within Google Local Finder appearing in the results of a search for your ‘business type’ and ‘location’. | |
| Gather client’s Business Information for building citations including logos, pictures, hours of operation, services, etc. | |
| Manually build and/or optimize the top review site listings of Google, Facebook, Bing, Yelp, and Apple Maps. | |
| Submit your correct NAP to Local Data Aggregators (LDAs) who are companies that gather and distribute a business’s location information to a wide network of search engines, listing sites, mapping services and mobile apps. | |
| Clean up existing incorrect or outdated listings. | |
| Remove duplicate listings. | |
| Ongoing | |
| Monthly building and claiming of citations. | |
| Updating listings with any changes in phone number, address, holiday hours, doctor additions, awards, etc. | |
| Monthly report on citation health. | |
| Monthly report on keyword rankings. | |
| Monthly Google Report from Insights data to see how customers find your Google Profile and how many called you from that profile, clicked your website, and got driving directions to your office. |
Why Is Local SEO Important for Doctors and Medical Professionals?
1. Nearly 50% of all Google searches are local.
Searches that include “near me” will keep going up. Your practice’s proximity to the searcher is a key ranking factor for local searches, but it is not the only one.
2. YOU Can Rank Quicker on the Map Than Organic Listings.
The map pack appears at the top of Google searches, and getting your healthcare practice to rank here can happen much faster than ranking in organic search results, which show below the map pack.
3. Display Current & Relevant Information About Your Firm.
The information in these listings should be relevant, comprehensive, and up-to-date. It is important for your medical practice to have a well-optimized website, that you have reviews online, and that you have citations built in local search directories.
4. Get Listed Where People are Searching.
In addition to fully building out your Google Business Profile, other local business profile listings must also be well optimized, including Yelp, Apple Maps, AVVO, etc.
Why Do I Need To Build Citations?
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Whether you have no website or a website that needs a boost in search engine rankings, WE CAN HELP!