Local Search Marketing & 
Google Profile Optimization for Doctors

Our Local Marketing Services

There are many factors that go into searching for a doctor, but proximity is one of the most important things for many patients. When someone goes to Google and searches for a specific medical professional, adding “near me” at the end of their search, the results will include a map at the top of the page with a few listings from your area. This is called the map pack. Local SEO helps doctors come up in these search results and is important for any digital marketing strategy.

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Why Is Local SEO Important for Doctors and Medical Professionals?

1. Nearly 50% of all Google searches are local.

Searches that include “near me” will keep going up. Your practice’s proximity to the searcher is a key ranking factor for local searches, but it is not the only one.

2. YOU Can Rank Quicker on the Map Than Organic Listings.

The map pack appears at the top of Google searches, and getting your healthcare practice to rank here can happen much faster than ranking in organic search results, which show below the map pack.

3. Display Current & Relevant Information About Your Firm.

The information in these listings should be relevant, comprehensive, and up-to-date. It is important for your medical practice to have a well-optimized website, that you have reviews online, and that you have citations built in local search directories.

4. Get Listed Where People are Searching.

In addition to fully building out your Google Business Profile, other local business profile listings must also be well optimized, including Yelp, Apple Maps, AVVO, etc.

Why Do I Need To Build Citations?

  • IMPROVE LOCAL RANKINGS – Citations are a key ranking factor for Local SEO. When your practice has listings in trusted online directories, it tells Google that your facility actually exists. How many listings you have, how accurate they are, and the quality of your citations are all factors that affect how Google perceives your online presence.
  • PIGGY BACK PAGE ONE RESULTS – Online business directories such as Yelp, Facebook and Yellowpages, often dominate page one of local searches. Listing your practice in these directories gives you another opportunity to earn top rankings.
  • EARN REFERRAL TRAFFIC – Many prospective patients are loyal to specific citations and find them to be a more trusted resource. For medical providers, these can include Healthgrades, Vitals, ZocDoc and more

What Our Clients Say

We care very much about our client’s success and their recommendations are the greatest compliment.

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The team at Thunderhead Marketing are truly experts in their field. The thorough analysis they provide and quick response to any questions sent their way has been very valuable to my organization. We rely on Thunderhead Marketing to help us stay ahead of the curve on the ever-changing SEO landscape. I can’t recommend them enough!
Austin Bird, Berkeley Eye Center
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I’ve worked with Thunderhead marketing for years and their SEO work, website design and review management has always been rock solid!
Mike Malley, CRM Group

Trusted By Doctors Nationwide

Ready to Grow Your Business?

Whether you have no website or a website that needs a boost in search engine rankings, WE CAN HELP!