Content Marketing
for Healthcare Professionals
Our Content Marketing Services
Words matter. If your website doesn’t have well-crafted content with the information potential patients are seeking, you are losing valuable leads.
People seek out healthcare providers for many reasons. Perhaps they need a pediatrician for their new baby, or injured their shoulder working out. Whatever their need, your website should have content that demonstrates your skill and experience in providing that service.
Few doctors have the time it takes to write website pages and blogs that are optimized for Google but also understandable by the average reader. That’s where our wordsmiths come in. We’ve spent years finely tuning the skill of writing content that appeals to both patients and search engines.
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Medical Practice Website Content: Why It’s Important
There are several ways that publishing good content on your website can increase your patient base:
- Improve rankings in Google and other search engines
- Show a thorough knowledge of your practice area
- Attract patients through social media sharing
- Increase backlinks to your site
Get Google to Notice You and Show Off Your Knowledge to Potential Patients
Google crawlers are constantly scouring the web, reading page after page of content, collecting information and organizing it. It never stops crawling so that when a user types a search term into Google, it can give you the pages that it decides are currently most relevant to your keyword. When it crawls your medical practice’s website, what do you want it to see?
More than 200 factors are considered by Google’s algorithm as it determines what results to return for a given phrase. Relevance is among the top factors considered — how related is the content to the search phrase, how high is the quality of the writing and how in depth does the website go into the subject? At Thunderhead Marketing, our goal when writing medical content is to show Google why YOUR website is the most relevant source for the keywords patients will be searching.
However, catering to Google shouldn’t be the only goal; we must also write to the audience, digging into keyword and market research to truly understand their needs. From there, we write clear, in-depth content that provides the information patients are looking for.
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YEARS AS AN SEO FOCUSED AGENCY FOR DOCTORS
PAGE 1 GOOGLE RANKINGS DELIVERED
PAGES OF CONTENT WRITTEN FOR DOCTORS
LEAD CONVERSIONS FOR OUR CLIENTS
Why Is Blog Writing For Doctors Important?
Ranking high in search engine results for targeted keywords means reaching more prospective patients. Building a beautiful, well-optimized website is only the first step in playing the Google ranking game. To get to Page 1 for targeted keywords and stay there, it’s important to regularly update your healthcare website with fresh content.
Google and other search engines place value on websites that keep current. If your site is stagnant, even if it ranks well initially, eventually those rankings will drop off in favor of competitors that are keeping their sites updated.
One of the easiest ways to consistently add new content to your website is through blogging. Good blog posts can improve the depth of your site and also attract additional leads from long tail keywords that your main pages wouldn’t normally be optimized for. For example, a page optimized for “Austin Oral Surgeon” wouldn’t likely come up if someone nearby searched “How do I know if I need my wisdom teeth removed?” A blog post on the same topic would be more likely to capture those potential leads.
Our Blog Services
Spanish Translations and Spanish Marketing for Healthcare Providers
An estimated 23% of the U.S. population speaks Spanish. Hispanics comprise the biggest and fastest growing minority group in the country. However, only a small number of healthcare professionals provide Spanish versions of their websites.
Why is this important for your practice? Since there is less competition for Spanish-language keywords, it requires far less work to soar in search engine rankings — meaning LOWER COSTS FOR YOUR PRACTICE.
Our Medical Spanish Translation Services
Our marketing specialists understand the Hispanic community is a large, diverse group. Your website has to target the specific demographics of your particular area. That means not only researching and translating your web content into the appropriate dialect for your market but understanding the cultural nuances of providing a site in different languages.
What Can Spanish Language Web Marketing Can Do For Your Practice?
Improper translations for the cultural demographics of your target market can relay a bad message to potential patients. However, a Spanish site that addresses the language and culture of your target area correctly can show caring and understanding for patients before they even schedule their first appointment.
These crucial efforts will inspire loyalty to your practice and result in valuable family and friend referrals from happy clients who know their needs are being given the respect and consideration they deserve.
Ready to Grow Your Business?
Whether you have no website or a website that needs a boost in search engine rankings, WE CAN HELP!