In the past, an attorney could simply set up a legal practice and clients would show up. Word of mouth, newspaper advertisements and the Yellowpages were how people found what they needed. In today’s world, this is no longer the case.
Attorneys have to market to their clients just like any other business. Because of this, law firm internet marketing is a vital part of a strong law firm.
More Information For Less Cost
One of the primary reasons that internet marketing for lawyers is so desirable is because it allows attorneys to control the message that gets too their clients. For example, when an attorney takes out an ad in the Yellow Pages or some other medium, he has a limited amount of space to work with.
By comparison, with a website, the law firm can put as much information as is necessary. This makes it possible to include information about services offered, fees, hours, and other items. Law firms can market themselves and tell clients why they are the best choice for legal assistance.
Set Your Website Up For Maximum Performance
Creating a legal website is also advantageous because it can provide new clients for less than the cost of traditional marketing methods. If the attorney website design is done right, it has the potential to bring in regular traffic from the search engines like Google and Yahoo.
Setting up your website to maximize traffic and grow your legal practice is best achieved by utilizing the services of a company that specializes in law firm internet marketing, using strategies such as search engine optimization, social networking and pay-per-click marketing.
Add To Your Firm’s Professional Image
Another benefit of setting up a legal website is that it adds to the professional image of the business. In today’s high-tech world, most consumers expect businesses to have a website of some kind. If they don’t, they may start to form a negative impression of the business.
When a legal professional builds a website to promote his practice, it helps foster the image that he is an expert and should be taken seriously.
Market Your Law Firm 24/7
Using law firm internet marketing can also be beneficial because it markets your attorneys 24 hours per day and makes it so that the company is represented even when the office is closed. In this industry, people suffer personal injures, decide to file for divorce, get charged with crimes, etc. at all hours of the day and night.
If your law firm is closed when someone wants to get information about your services, the website can still be accessed. This will help get the potential client’s questions answered in a timely manner. Having a website is essentially like extending the firm’s hours to a certain extent.
Although clients may not be able to get immediate legal assistance after hours, they can at least find out everything they need to know about the law firm so that they can make an appointment as soon as possible. Some websites even make it possible for clients to request appointments online.
When running a legal practice, it is imperative to meet people where they are. Providing information about your law firm and its attorneys online is a logical step that is necessary in order to be competitive today.
Contact Thunderhead Marketing today to build or improve law firm internet marketing strategies, build your website right and start growing your practice!