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SEO For Family Lawyers.

Stand out in a competitive market and attract more clients with tailored SEO strategies designed specifically for family lawyers.

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Get Noticed. Get Hired. Rank Higher. Services Included.

GET NOTICED.

Stand Out Online with Expert SEO for Family Lawyers

The first interaction a potential client has with a law firm is often via a search engine, making it critical for a successful law firm to have a strong online presence. For family lawyers, who operate in an intensely competitive field, this is especially crucial. Law Firm SEO, or Search Engine Optimization, emerges as a key player in this scenario. It’s not just a tool; it’s a game-changer.

Family law is deeply personal and sensitive. When someone searches for legal assistance in matters of divorce, child custody, or other family issues, they are not just looking for any lawyer. They are looking for someone they can trust, someone who can guide them through one of the most challenging times in their lives. This is where Thunderhead Marketing steps in. We specialize in crafting SEO strategies that do more than increase your online visibility. Our approach is designed to connect your expertise as a family lawyer with those seeking guidance, building a bridge of trust and professionalism right from the first click.

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Stand Out from the Crowd with Tailored SEO Strategies to Grow Your Client Base.

Our approach to SEO is carefully crafted to address the unique challenges of family law. We understand that standing out in this field requires more than a one-size-fits-all strategy; it demands a plan that speaks to the deeply personal and emotional concerns of family law clients.

Strategic SEO Solutions for Family Law Attorneys

Search Engine Optimization (SEO) is the art and science of enhancing your online presence to improve visibility on search engines like Google. For family law attorneys, SEO goes beyond mere visibility—it’s about connecting with the right audience at the right time, during some of the most sensitive moments in their lives.

Tailored Strategies for Your Unique Practice
We analyze your firm’s strengths and audience to create a customized SEO strategy that ensures your practice stands out and attracts prospective clients seeking family law services.

Precision Keyword Targeting
We identify the search terms potential clients use, such as “child custody lawyer” or “divorce attorney near me,” to bring highly relevant traffic to your site and connect you with individuals in need of your expertise.

Content That Builds Trust and Resonates
Our content is designed to elevate your rankings while positioning your firm as a compassionate and knowledgeable authority. Informative blog posts, guides, and resources help address the personal and emotional concerns of family law clients.

Dominate Local Searches
We optimize your online presence to ensure you are highly visible in local search results. When someone in your area searches for family law services, your firm will be front and center, making it easy for clients to find and trust you.

Ongoing Optimization for Long-Term Success
SEO is not a one-and-done process. We continuously monitor performance, refine strategies, and adapt to trends to keep your firm ahead of the competition and aligned with client needs.

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Click-through Rate – 1st Page

33%

The top result in Google enjoys a 33% click-through rate among both desktop and mobile users.

Search Engine Market

87%

Google currently has 86.86% of the search engine market.

Click-through Rate – 2nd Page

2.5%

For the second page of results, click-through rates drop to 2 to 3%.

Factors

200

Google uses over 200 factors in their algorithm for ranking websites.

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How Does Google Rank Websites?

Search Engine Optimization (SEO) is fundamentally about enhancing the organic rankings of a website on search engines, with Google being the primary focus for most. The term “organic” refers to the non-paid, algorithm-driven results displayed on search engine pages, distinct from paid advertisements.

Google employs over 200 factors in its algorithm to determine the ranking of websites for any given search query. Understanding these factors is crucial for effective SEO, especially for specialized fields like family law.

11 Key Ranking Factors Considered By Google

1. Quality and Usefulness of Content

Google prioritizes websites that offer valuable, relevant, and well-written content. For family lawyers, this means providing clear, informative, and client-focused content that addresses the specific needs and questions of your audience.

2. Backlinks

The quantity and quality of other websites linking to your site (backlinks) are indicators of your website’s authority and trustworthiness. High-quality backlinks from reputable legal sites or authoritative resources can greatly enhance your ranking.

3. Website Loading Speed

Fast-loading websites provide a better user experience, which Google rewards in its rankings. Optimizing images, leveraging browser caching, and minimizing code are ways to improve loading speeds.

4. User Interaction

Google takes into account how users interact with your site. Metrics like click-through rates, time spent on the site, bounce rates, and user engagement play a role in determining your website’s ranking.

5. Mobile Responsiveness

With the increasing use of mobile devices for web browsing, Google emphasizes mobile responsiveness as a key ranking factor. A website that is easily navigable and visually appealing on mobile devices is crucial.

6. Secure and Accessible Website

A secure website (HTTPS) and one that is easily crawlable by Google’s bots are fundamental. Ensuring your site is secure and has a well-structured sitemap aids in better indexing and ranking.

7. Domain Age, URL, and Authority

Older domains often rank better, though this isn’t a hard and fast rule. A clean and concise URL structure that includes keywords can also aid in rankings.

8. Optimized Content with Keywords

While keyword stuffing is penalized, appropriately using relevant keywords in your content, titles, and meta descriptions helps Google understand and rank your content for those terms.

9. Local SEO Elements

This involves specifically targeting the audience in your immediate geographical area. Local SEO for lawyers is particularly important for family law, as most clients are looking for legal services within their locality.

10. Technical SEO

This encompasses various backend elements of your website, like structured data markup, proper use of tags, and clean, efficient coding. Technical SEO ensures that Google can effectively crawl and index your website.

11. Regular Updates

Google favors websites that are regularly updated with fresh content. For a law firm, this could mean consistently updating blog posts, news sections, and informational resources.

By focusing on these and other factors, family law attorneys can enhance their website’s SEO, climb higher in the SERPs (Search Engine Result Pages), and increase their online visibility. It’s important to note that SEO is a dynamic field, and staying abreast of the latest trends and algorithm updates is key to maintaining and improving your rankings.

YEARS AS AN SEO FOCUSED AGENCY FOR LAW FIRMS

PAGE 1 GOOGLE RANKINGS DELIVERED

PAGES OF CONTENT WRITTEN FOR ATTORNEYS

LEAD CONVERSIONS FOR OUR CLIENTS

What We Do.

Our SEO Services for Family Lawyers

At Thunderhead Marketing, we specialize in creating SEO strategies that not only enhance your online presence but also build a lasting connection with your clients, ensuring your firm stands out. This includes:

Keyword Research: This involves identifying the terms and phrases that potential clients use when searching for family law services. Effective keyword research for family lawyers goes beyond general terms, focusing on specific legal services and localities.
On-Page SEO: This includes optimizing individual web pages to rank higher and earn more relevant traffic. For family lawyers, this means creating content that answers potential clients’ questions, using keywords strategically, and ensuring that all technical aspects of your site (like meta tags and URLs) are optimized.
Local SEO: A robust local SEO strategy involves more than just incorporating location-specific keywords. It’s about effectively managing your Google My Business profile to enhance visibility in local search queries, ensuring your practice appears in relevant local directories, and actively maintaining accurate and consistent NAP (Name, Address, Phone Number) information across the web.

Authority Building: Search engines favor websites that demonstrate authority and trustworthiness. For family law attorneys, this can be achieved through backlinks from reputable legal sites, high-quality content creation, and client reviews.
User Experience: A vital but often overlooked aspect of SEO is the user experience. A website that is easy to navigate, loads quickly, and provides valuable information is more likely to retain visitors, reducing bounce rates and improving rankings.
Adaptability: SEO is not a set-and-forget strategy. The legal landscape, along with search engine algorithms, are constantly evolving. Keeping abreast of these changes and adapting your strategy accordingly is essential for sustained SEO success.

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FAQS.

What You Can Expect from Our Local SEO Services

Yes, we will send a report around the 1st of each month that evaluates your keyword rankings, clicks to your website, Google Business Listing actions, and website conversions.

Our complete SEO packages start at $2,300 per month.

No. Nobody can guarantee specific rankings. Anyone who does is either inexperienced or trying to take you for a ride. Google is unpredictable, and there are always tough competitors to contend with.But what we can guarantee to deliver is hard work, smart work, guidance, and – yes – most likely higher rankings.

Within 2-6 months, in general.

We offer all of our SEO Marketing clients exclusivity, where we can only work with one client in a given market for a specific niche / practice area.

We do! We can translate and optimize your website for Spanish speaking leads.

Both are important. PPC is a great tool to quickly get in front of your audience, while SEO is a long-term strategy. PPC can also offer powerful insights that can help your SEO campaign.

While basic SEO principles can be applied by anyone, the competitive and complex nature of SEO for family lawyers often requires professional expertise. A specialized SEO agency can provide the strategic planning, industry knowledge, and technical skills necessary to achieve significant and sustainable results.

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What Our Clients Say

We have worked with Jeremy and Celeste for years and are happy with the results we’ve seen. They are professional and very responsive.

tania rivas

Rivas law Group

I have used Thunderhead Marketing for at least 10 years- They have a great staff and always do what the say they will do in a professional and timely manner. Can’t recommend them enough.

Michael levine

CRM Group