Internet Marketing for Law Firms. Drive Traffic. Generate Leads. Win Clients.

When prospective clients log on to the world wide web to find a lawyer, will your name be on the first page of Google?  Whether you have no website or a website that needs a boost in search engine rankings, we can help.

do you need it?

Why Internet Marketing is Essential for Modern Law Firms.

attorney local seo

Struggling to Get New Clients? We Can Help.

The reality is simple: word-of-mouth referrals aren’t enough anymore. Clients are making decisions based on online searches, reviews, and the credibility of your website. Without a focused digital marketing strategy, your firm could be invisible to the very people who need your services most.

  • We Make Sure Clients Find You First. Using advanced search engine optimization (SEO), we ensure your firm appears at the top of search results when potential clients are looking for your services.
  • We Target the Right Audience. Through local SEO and pay-per-click (PPC) campaigns, we help you reach the clients you want—whether they’re in your neighborhood or looking for your specific expertise.
  • We Build Your Reputation. Clients choose attorneys they trust. With expert content marketing, social media strategies, and online reviews management, we position your firm as a credible authority in your field.

what we offer.

Let Us Do the Marketing—So You Can Focus on Your Clients.

Investment in Internet Marketing.

A Cost-Effective Solution for Law Firms

Maximizing returns on marketing investments is essential for law firms. Internet marketing offers a cost-effective way to reach target clients while providing measurable results. By measuring conversion rates, tracking website visitors, tracking search rankings, and analyzing digital marketing results, you can assess the impact of your strategies on growth.

Traditional marketing methods, such as print, radio, TV, billboards, etc., lack the clarity that comes with all of the data digital marketing provides so that your firm can make informed decisions about it’s marketing budget.

Local SEO

Extend your reach, capture more local business, and close more cases.

  • Dedicated Account Manager
  • Complete Google Business Profile optimization & management
  • Technical SEO Audit and Fix Implementation
  • Keyword Research
  • Competitive Analysis
  • Content Strategy
  • Full Reputation Marketing Management
  • Monthly content creation and optimization
  • Optimized Citations Across Major Search Platforms
  • Monthly Analytics Reports
starting at $1,800/month

Start Optimizing Your Marketing Today.

5 Key Considerations for Effective Lawyer Internet Marketing.

1. Risks of Neglecting Your Firm’s Website Design, Especially for Mobile

Neglecting the design of your law firm’s website can have detrimental effects on its performance and ability to convert users into leads. Most websites see over 50% of the traffic coming from mobile devices. The design of your law firm’s website significantly impacts your online advertising and marketing efforts. To get the most out of your law firm’s online marketing strategies, it’s imperative to have a website that looks professional and functions properly on a variety of devices, browsers, and screen sizes.

2. Importance of Consistency in Your Internet Marketing Strategy

Search engines and users alike love consistency. It builds trust and confidence by showing that you are not some here today, gone tomorrow type of firm. Which would you trust more? A website that put up 15 pages of content on one day and had 20 social posts in one month and then nothing for 6 months or a website that adds a piece of useful content and a few social media posts every week. Consistency over time is a very powerful signal that modern law practices should incorporate into their digital marketing efforts.

3. Gather and Use Data to Make Informed Marketing Decisions

Understanding client behavior and preferences through data analytics is crucial for effective marketing. By leveraging data insights, law firms can create and test targeted, personalized campaigns and measure effectiveness to make informed decisions. Data analysis plays a pivotal role in optimizing marketing efforts, ensuring that valuable resources are allocated efficiently. Utilizing data empowers law firms to refine their strategies, ultimately enhancing the impact of their SEO efforts, content marketing, and PPC advertising.

4. Build Trust and Demonstrate Experience, Expertise, and Authority.

Establishing a strong client base hinges on trust. Content marketing enhances brand awareness while showcasing expertise and authority. Online reviews and client testimonials are essential for building trust and authority. Social media platforms help law firms exhibit industry knowledge and experience. Media appearances and speaking engagements can help attorneys stand out from the crowd.

5. Build a Strong Foundation With Your Law Firm’s Website.

When it comes to internet marketing, most digital marketing channels lead back to the law firm’s website. Structuring your law firm’s website to be user and search engine-friendly is crucial. By monitoring user behavior and performance metrics, you can ensure the reliability of your website and identify opportunities for improvement.

BENEFITS.

Why Hiring an Internet Marketing Agency is a Smart Move for Your Law Firm.

  • Expertise You Can Trust: Marketing agencies bring specialized knowledge and experience in digital strategies, along with access to advanced tools that drive results.
  • Focus on Your Firm: Let the agency handle your online presence while you focus on what matters most—growing your practice and serving your clients.
  • Stay Ahead of the Curve: Agencies stay up-to-date with the latest trends, algorithms, and changes in the digital space, ensuring your firm stays competitive.
  • Beyond One-Person Solutions: Digital marketing is vast and multifaceted—too much for a single in-house specialist to manage effectively.
  • Team of Experts: By partnering with an agency, you gain access to a team of professionals with proven processes that deliver better results, faster.

Hiring an internet marketing agency isn’t just an investment in your website—it’s an investment in the future growth of your law firm.

FAQS.

Your Internet Marketing Questions Answered

We collaborate with all types of law firms, from boutique practices to mid-sized offices and large, multi-specialty firms. Our expertise covers a wide range of legal areas, including corporate law, family law, criminal law, intellectual property, real estate, personal injury, and more. No matter the size or focus of your practice, we are well-prepared to meet your unique needs.

Each firm is different and needs a marketing plan that is customized for their needs. It usually has some combination of SEO, PPC, social, content marketing, reputation management, design, and website Development.

Results from an attorney internet marketing campaign can take time. The rule of thumb for SEO for attorneys is 6 months. This may be even longer if it is a brand new site. However, many established sites can see results quicker than 6 months. PPC starts bringing targeted traffic to site as soon as the ads are running, which makes it attractive for new sites. Keep in mind that the cost-per-click for certain markets and areas of law can be extremely expensive.

We have an exclusivity policy where we cannot work with more than one firm that is in the same market targeting the same practice areas.

What Our Clients Say

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We have worked with Jeremy and Celeste for years and are happy with the results we’ve seen. They are professional and very responsive.
tania rivas
Rivas law Group
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I have used Thunderhead Marketing for at least 10 years- They have a great staff and always do what the say they will do in a professional and timely manner. Can’t recommend them enough.
Michael levine
CRM Group

Trusted By Attorneys Nationwide

Ready to Grow Your Business?

Whether you have no website or a website that needs a boost in search engine rankings, WE CAN HELP!