Rank Higher. Get More Clients.
SEO For Law Firms.

Nearly half of all Google searches are local, and “near me” searches are skyrocketing. Can your law firm afford to miss out on this opportunity to get noticed?

GET NOTICED.

Stand Out Online: Why Law Firm SEO Matters.

Discover the Power of SEO for Your Firm

Search engine optimization (SEO) is the key to making your law firm stand out online. It’s the process of improving your website’s organic rankings on search engines like Google, helping potential clients find you when they search for legal services. Unlike paid ads, organic results are driven by Google’s algorithm, making them highly trusted by users.

Google evaluates over 200 factors when deciding which websites to display, including:

  • Content Quality: Does your site provide valuable and relevant information?
  • Backlinks: Are other reputable websites linking to yours?
  • Website Performance: Is your site fast and user-friendly?
  • User Engagement: How do visitors interact with your site?

By optimizing these factors, your law firm’s website can climb the search rankings, increasing its visibility and ensuring it gets noticed by the right audience. SEO isn’t just about rankings—it’s about putting your firm in front of the clients who need your expertise.

Click-through Rate – 1st Page

33%

The top result in Google enjoys a 33% click-through rate among both desktop and mobile users.

SE Market

87%

Google currently has 86.86% of the search engine market.

Click-through Rate – 2nd Page

2.5%

For the second page of results, click-through rates drop to 2 to 3%.

Factors

200

Google uses over 200 factors in their algorithm for ranking websites.

GET HIRED.

Make Your Law Firm the Obvious Choice.

Climbing search rankings to attract more potential clients to your website is just the beginning. The ultimate goal is converting those visitors into actual clients. With a strategic approach to local SEO for attorneys, we focus on more than just visibility—we optimize every aspect of your online presence to engage users, build trust, and guide them to take action. From persuasive content to intuitive design, we ensure your site is primed to turn clicks into cases.

law firm seo

Build Authority in Your Practice Area.

Position your firm as a leader in your niche with targeted, relevant content that speaks directly to your audience. By addressing key legal concerns and showcasing your expertise, content marketing helps potential clients feel informed, supported, and confident in choosing your firm to represent them.

Showcase Your Proven Track Record.

Your firm’s reputation matters. Client testimonials and case results provide powerful social proof, highlighting your ability to deliver favorable outcomes. These stories of success humanize your practice, resonate with potential clients, and give them the assurance they need to choose your firm with confidence.

WHAT WE DO.

What’s Included in Our Search engine Optimization Service

Marketing Consultation

Your dedicated account manager will work with you to optimize your local SEO. We’ll create a tailored strategy, address your questions, and make sure your law firm stands out to potential clients.

Keyword Research

We’ll identify the key terms potential clients use when searching for your legal services. This helps us understand your audience’s language and optimize your online presence to attract the right clients

Technical SEO

Technical SEO is essential for a strong online presence. It focuses on optimizing your website’s technical elements—such as speed, mobile-friendliness, and on-page optimization—to enhance visibility and performance.

Content Strategy

We’ll define your target audience, set goals, perform keyword research, and create a content calendar to attract clients and position your firm as an authority.

Monthly Content Creation

We create high-quality content—such as website pages, blog posts, and articles—tailored to your audience to inform, educate, and engage potential clients.

Google Business Profile Optimization & Management

We’ll manage your Google Business Profile (GBP) with keyword optimization, weekly posts, Q&As, image updates, and review responses.

Review Management

We’ll automate feedback requests, manage reviews, and enhance your online reputation by showcasing positive feedback and addressing any negative responses.

Optimized Citations Across Major Directory Platforms

We’ll keep your business listings accurate and updated across platforms like Yelp, Bing, Apple Maps, and voice search to maximize your online visibility.

Analytics Reports

We’ll provide your firm with key engagement metrics and alert you when action is needed to boost rankings on Google search or your Google profile. This will let you focus on what you do best while we handle the rest.

The Key to Attracting and Converting Clients Online.

Why Your Law Firm Needs an Optimized Website

Improving your rankings to attract more potential clients is just the beginning—converting those visitors into actual clients is the real goal. A comprehensive SEO strategy for law firms doesn’t just focus on climbing the search engine rankings; it also ensures that once users land on your site, they stay engaged and take action.

How do we make this happen?

We optimize your website for both search engines and conversions.

Analyze the data

We start with reviewing your site and analyzing how users are interacting with it.

  • Where are they clicking?
  • How long are they spending on each page?
conversion improvement

Improving conversions is an ongoing process. User preferences change over time—what works in design and content today may not have the same impact tomorrow. We stay ahead of trends to ensure your website remains optimized, so you can focus on practicing law while we handle the digital strategies that turn visitors into leads.

YEARS AS AN SEO FOCUSED AGENCY FOR LAW FIRMS

PAGE 1 GOOGLE RANKINGS DELIVERED

PAGES OF CONTENT WRITTEN FOR ATTORNEYS

LEAD CONVERSIONS FOR OUR CLIENTS

PLANS & PRICING.

Lawyer Local SEO Pricing

Local SEO

Extend your reach, capture more local business, and close more cases.

  • Dedicated Account Manager
  • Complete Google Business Profile optimization & management
  • Technical SEO Audit and Fix Implementation
  • Keyword Research
  • Competitive Analysis
  • Content Strategy
  • Full Reputation Marketing Management
  • Monthly content creation and optimization
  • Optimized Citations Across Major Search Platforms
  • Monthly Analytics Reports
starting at $1,800/month

FAQS.

What You Can Expect from Our Local SEO Services

Yes, we provide a monthly report around the 1st of each month that includes updates on your keyword rankings, website clicks, Google Business Profile activity, and website conversions.

The timeframe for seeing results from local SEO can vary based on several factors, including:

  • Existing Online Presence: If you already have a Google My Business listing and an established website, you may start seeing improvements in search results within 4-8 weeks.
  • Website Age and Authority: New websites may take 6-12 months to build authority, while established sites can see results in 2-4 months.
  • Content Quality and Optimization: High-quality, keyword-optimized content can speed up the process.
  • Backlinks: Gaining high-quality backlinks can significantly boost the speed of your results.
  • Local SEO Competition: The level of competition in your local market will also affect how quickly you see progress.

While you may notice initial improvements within a few weeks, achieving significant results, such as top-page rankings, typically takes 6-12 months or longer. SEO is a long-term strategy that requires consistency and patience. By regularly creating quality content, building backlinks, and tracking performance, you’ll continue to build your online authority and drive results over time.

No, we cannot guarantee specific rankings. Anyone who does is either inexperienced or misleading you. Google’s algorithms are unpredictable, and there will always be tough competition. What we can guarantee is our commitment to hard work, smart strategies, expert guidance, and, most likely, improved rankings over time.

We offer all of our SEO Marketing clients exclusivity, where we can only work with one client in a given market for a specific niche / practice area.

What Our Clients Say

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We have worked with Jeremy and Celeste for years and are happy with the results we’ve seen. They are professional and very responsive.
tania rivas
Rivas law Group
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I have used Thunderhead Marketing for at least 10 years- They have a great staff and always do what the say they will do in a professional and timely manner. Can’t recommend them enough.
Michael levine
CRM Group

Trusted By Attorneys Nationwide

Ready to Grow Your Business?

Whether you have no website or a website that needs a boost in search engine rankings, WE CAN HELP!