Attorney Bio Form
Increase Your Visibility and Build Your Personal Brand.
Google E-E-A-T Guidelines
Enhance Expertise, Authority, and Trustworthiness for Your Law Firm Online
Google’s Search Quality Rater Guidelines include a concept known as E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). E-E-A-T is a crucial concept in Google’s search algorithm that evaluates the quality of content and helps determine search rankings. Read Google’s E-E-A-T Guidelines here.
This form helps us gather important information for lawyers to use for their website biographies and other online directories that appear in Google search results when individuals look up a lawyer’s name, including Avvo, Martindale, and more.
A well-written lawyer biography can:
How to Maximize
E-E-A-T For Lawyers
Experience
Include detailed information about the lawyer’s professional first-hand experience in their biography by outlining the various notable cases they’ve handled, legal issues they’ve addressed, and the types of clients they’ve represented.
Expertise
Highlight their educational background, advanced degrees, relevant certifications, and any unique specializations that set them apart. Include notable achievements, ongoing professional development, and memberships in prestigious legal organizations.
Authoritativeness
Incorporate a comprehensive list of the lawyer’s professional contributions, such as published articles, featured publications, keynote speaking engagements, and interviews or appearances in reputable media outlets. Highlighting these accomplishments demonstrates their thought leadership, expertise, and active involvement.
Trustworthiness
Provide detailed information about the lawyer’s professional affiliations and memberships in respected legal organizations, showcasing their commitment to staying connected within the industry. Highlight notable awards and recognitions they have received, underscoring their excellence and achievements in the legal field.