Get More Reviews. Win More clients.
Online Reputation Management
For Lawyers
We Help Build, Maintain And Promote A Positive Online Reputation For Attorneys
Why Is Lawyer Reputation Management Important?
For many of us, reading online reviews is an integral part of the shopping process, whether you’re looking for the best Italian restaurant in Dallas, Texas, or the best personal injury attorney in Orlando, Florida. Your online reputation should reflect the quality of your legal services.
Having the trust of your clients is an important part of a successful law practice. If someone is searching for a lawyer in your specialty online, what will they find? A long list of online directories full of amazing reviews from other clients? Or a few scattered 5 star reviews mixed in with negative reviews — sometimes from people who have never even set foot in your law office.
Sadly, people are more likely to leave negative reviews than positive ones, even if their complaints are unjustified. Negative reviews can play a big role in a potential client contacting another attorney, so monitoring and managing your online reputation is important. Actively pursuing new positive reviews is equally important.
93%
used the internet to find a local business in the last year.
73%
only pay attention to reviews written in the last month.
87%
read online reviews for local businesses in 2020.
52%
wouldn’t consider using a business with fewer than 4 stars
Included In Our Reputation Marketing Services
Monitor and grow your online reputation so you aren’t losing high quality leads to your competitors. Reputation management is an important part of internet marketing for attorneys. If clients search for your practice online, what will they find?
Gather Reviews – Review & Feedback Generation
- Apple Maps Reviews
- BBB (Better Business Bureau)
- Avvo
- FindLaw
- Martindale-Hubbell
- Justia
- and many more
First-party reviews are reviews that you collect and publish on your own website, while third-party reviews are reviews that are collected and published by other websites, such as Google, Yelp, Facebook, and other review sites.
We will work with you to establish which mode is better for your client and for your firm. You can use multiple modes based the ease of integrating it into your practice.
You can easily send us clients to import from your CRM, database, POS, accounting software, email marketing platform, or other software platforms. We offer extensive integration options, so you can choose the one that best suits your needs.
Once the initial review request has been sent, we can automate up to 2 reminder requests.
If the patient submits a negative score for your practice, they will receive a different flow from positive feedback. They will be encouraged to send direct feedback to your practice.
Client feedback is a valuable tool that can help you understand how satisfied your patients are with your services, your staff, and overall experience. This information can be used to improve your office, resolve customer issues, and build customer loyalty and referrals.
Monitor & Respond to Reviews
Showcase & Market Reviews
We will create and/or update a testimonials page on your website to showcase your positive reviews. We will filter all negative reviews out of the reviews feed for your site.
We will showcase positive reviews from around the web and any reviews given directly to you in a review widget on your homepage to promote your star rating.
The number of reviews and the average star rating are two of the most important factors that potential clients consider when choosing who to call for their legal needs.
Businesses with more reviews tend to rank higher in search results, which means that they are more likely to be seen by potential patients.
Google uses over 200 ranking factors to determine the order of organic search results, but it prioritizes reviews for local search results.
Potential clients often want to read reviews about specific cases or lawyers. By grouping and displaying reviews by theme or keyword, you can make it easier for them to find the information they are looking for. This can improve your website’s SEO, increase engagement with your content, and boost conversions.
Gather existing reviews from 100+ general and legal niche review sites including:
Law Firm Reputation Management Pricing
Prices in USD
Per Location
per location
Includes everything in the Starter Plan
POWER LISTINGS &
GOOGLE BUSINESS PROFILE MANAGEMENT
DIY Vs Done For You Reputation Management Services
Online reviews are pivotal for businesses, especially for professionals like lawyers. A holistic review management strategy encompasses:
- Monitoring: Stay updated by checking major platforms like Yelp, Google Business Listings, and Facebook.
- Responding: Address both positive and negative reviews promptly and professionally.
- Gathering: Offer exceptional service and encourage feedback to garner positive reviews.
- Marketing: Highlight positive reviews on your website.
- Analyzing: Identify patterns from reviews to refine your services.
There are two main approaches to manage online reviews: internally (DIY) or through specialized reputation marketing services.
DONE FOR YOU
DIY
Whether DIY or Done-for-you, Consistency is Key
Regardless of the chosen method, consistency across all platforms is crucial:
- Credibility Boost: Engaging regularly with reviews shows dedication to client satisfaction.
- Damage Control: Timely responses can prevent issues from magnifying.
- Branding: Regular interactions help in maintaining a positive brand image.
- Engagement: Active involvement encourages client loyalty.
- Insights: Consistent monitoring can unveil patterns, aiding service improvements.
- SEO Perks: Regularly updated review profiles enhance search engine visibility.
For many law firms, maintaining consistent engagement with reviews, while also focusing on core business activities, is a challenge. Hence, outsourcing to experts like Thunderhead Marketing can be a beneficial move. If considering external assistance, ensure the chosen service aligns with your business needs and values.
how does your reputation compare to your competitors?
On the reputation scorecard you will see:
Get Your Free Reputation Scorecard
The 5 Most Important Review Factors
The statistics tell us we’ve known for years — online reputation management for lawyers is key to maintaining and growing your practice. So, what are patients looking for when they look at doctor reviews online? When potential patients search online for reviews, here are the most important ranking factors they consider.
1. star rating
2. legitamacy
3. recency
4. sentiment
5. quantity
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