In 2009, the Hispanic population of the United States was approximately 48.4 million. At about 16 percent of the entire U.S. population, Hispanics comprise the biggest and fastest growing minority group in the country.
However, only a small number of attorneys provide Spanish versions of their websites. Why is this important for your law firm?
There is a vast, undeveloped market on the Internet searching for your services.
Get More Return On Smaller Investment
On the world wide web, there is a vast market for Spanish language websites, and the competition is far less than for English keywords. This is a fantastic situation for an attorney attempting to rank high in search engines using SEO and PPC marketing tools.
Since there is less competition for Spanish-language keywords, it requires far less work to sore in search engine rankings — meaning LOWER COSTS FOR YOUR FIRM.
Our Attorney Spanish Translation Services Include:
- Spanish Website Design & Development
- Spanish Search Engine Optimization (SEO)
- Spanish Pay-Per-Click (PPC) Management
- Spanish Content Writing
- Spanish Website Content Translating
- Spanish Local Search Marketing
So, why isn’t your law firm targeting the growing Hispanic population already? Maybe you aren’t sure how to get a translator for the content on your website. Or perhaps you don’t know which Spanish dialect is the best to target for your area.
That’s where our attorney Spanish translation services can help you. Our marketing specialists understand the Hispanic community is a large, diverse group. Your website has to target the specific demographics of your particular area. That means not only researching and translating your web content into the appropriate dialect for your market but understanding the cultural nuances of providing a site in different languages.
What Spanish Language Web Marketing Can Do For Your Law Practice
Improper translations for the cultural demographics of your target market can relay a bad message to potential patients. However, a Spanish site that addresses the language and culture of your target area correctly can show caring and understanding for clients before they even schedule their first appointment.
These crucial efforts will inspire loyalty to your practice and result in valuable family and friend referrals from happy clients who know their needs are being given the respect and consideration they deserve.