More and more devices are connecting to the web, which ultimately means there is a growing list of screen sizes that your website can show up on. Desktop PC’s, laptops, smartphones, tablets and smart TV’s all have displays that come in a variety of dimensions. The design of your site needs to respond to the user’s choice in which device to visit your site on. You want to give them the best experience possible so they don’t leave your firm’s website.
Mobile Responsive Design: Make Your Firm’s Website Easier To Use
A website has a lot more width to work with when being viewed from a desktop computer screen. But on a smartphone, your site will require lots of swiping, pinching and zooming if it doesn’t have a mobile-friendly design.
Your firm will see more calls, more form submissions and/or more email inquiries from mobile users because they won’t be leaving your website out of frustration.
How Does Responsive Design Make Your Firm’s Site Easier To Use?
Lets take an example of a website being viewed from a smartphone:
- Think vertically. No more sidebars. Everything fits in one column to eliminate the need of pinching and zooming.
- Picture sizes adjust accordingly for easy viewing.
- The mobile version is a simplified version of the original site. Unnecessary buttons, pictures, text etc are the enemy. Only keep what is most important to the user.
Google suggests having a responsive design for mobile traffic so the search engine spider’s have an easier time crawling the site and interpreting how your site’s content is structured. This will help them determine what your firm’s website has to offer mobile users.