When formulating an online marketing strategy for your law firm, one of the key elements that should be considered is the use of legal press releases.
Our public relations experts can craft a well-written, keyword rich law firm press release for a wide range of topics. Some of the areas that can be considered for a press release include:
- Recently won/settled cases
- Awards earned by attorneys or the firm
- New attorneys joining the firm
- High profile cases in the news related to your practice area
As a busy attorney, it’s unlikely you have time to write a press release every time your law firm has a newsworthy event. Our experienced public relations specialists can handle this process from beginning to end, from conception through writing and from editing through distribution.
If you aren’t sure that your news items are worthy of a press release, don’t worry! With a little information from your law firm, we can produce fresh content for your news that will highlight the law firm’s experience, expertise, and attorneys in an interesting and informative way.
Law firm press releases can help promote your online presence in a number of ways.
Audience and Credibility
Publishing a news release online gives you access to a much greater audience. Our services can promote your law firm press release across local and national news outlets. This increases your reach and lends a greater degree of credibility to your law firm’s expertise than most other means of advertising.
Build High Quality Links
Part of any successful law firm internet marketing strategy is gaining links back to your website from other sites deemed to be high authority. You can get links in a variety of ways, but not all are equal in the eyes of Google. Links to your website from press releases on news sites across the web will be high quality links that can improve the authority of your own website, and thus improve your Google rankings, increase traffic to your site and increase your business.