Clients visit your offices almost every day, and they often leave with key information about how your law firm operates. As your clients, they have incredible insight about what people experience when they enter the building and how they are treated by staff members.
Obviously, clients are not required to provide that information, but it is very helpful when they do, especially when they do so online. Online client reviews are an integral part of internet marketing for attorneys. This feedback can speak volumes about the quality of service that will be received at your legal practice, and it will in turn strengthen the value of your law firm on the web.
Why Client Reviews Matter
Lawyer reputation management is becoming a must in today’s internet-oriented society, and a big part of that is knowing what your clients are saying about you on the web. All of the major search engines like Google and Yahoo will provide people with not only the basic information about your legal practice, but also display reviews as well.
Positive reviews will attract more clients and increase the value of your brand, but negative reviews can be very damaging to any business, especially those within the legal field.
How to Get Your Clients to Complete Reviews
Getting clients to complete these reviews can be quite difficult in the beginning. It is recommended that staff members learn more about online reviews and they should be encouraged to mention them to all clients. Here are some ways to get reviews online.
Send a simple thank you note: A simple thank you note on paper or sent via email speaks volumes to clients and that will give them the opportunity to reflect upon their experiences and possibly provide useful feedback. At the end of the thank you note, add a small tag at the bottom that will allow them to access a review page.
Add review links to online correspondence: Since a lot of law firms have email lists and newsletters for their clients, it is a good idea to request reviews toward the end of the correspondence.
Make small cards or pamphlets: Small cards or pamphlets can be created to display key information about your practice, but it should also provide a call to action for clients to submit their feedback online as well somewhere in the text.
Add a link to the website: The website of your law firm can provide a link or online form for clients to leave reviews and feedback on the contact page.
Give them a reward: Offering a small reward to clients for completing an online review can be a great way to spur them to make that extra effort. Attorneys or law firms can offer entries into a sweepstakes or a small gift for providing an online review.
Clients should be quietly persuaded to complete online reviews through incentives and reminders on the website and in business correspondence like cards and pamphlets. Present and future clients can find these reviews online, so it is important that there is positive information about your law firm on the Internet.
Contact Thunderhead Marketing today to improve your medical Internet marketing strategies, improve your online reputation management and start growing your practice!