What Is Included With Our PPC Services?
Campaign Creation / Management
Analyze keywords, generate ad copy, and build out campaigns in Google Ads.
Ad Testing
Compare performance of ad concepts to find messaging that best converts into leads.
Bid Adjustments
Observe and adjust bids based on budget, changes in the market and ad performance.
Conversion Tracking
Monitor conversions to determine which keywords are most productive.
Landing Page Creation
Craft well-optimized landing pages that maximize conversions.
Location Targeting
Targeting specific locations helps avoid paying for leads from areas you don’t serve.
Call Tracking
By using dynamic phone numbers, we can track which calls are coming from your PPC ads.
Reporting
Monthly reports show how your pay per click budget is being spent and how successful it has been.
What Is Pay Per Click (PPC)?
Search Ads / Text Ads
Pay per click for the healthcare industry refers to the paid ads that show up in Google search results. The advertiser bids to have their ad show up when targeted keywords are searched but only pays when their ad is actually clicked on. The cost per click varies based on the keyword. For keywords that get more search volume in highly competitive markets, the cost will be higher.
Pay per click is an important tool to have in your digital marketing campaign because it immediately puts you in front of your audience.
Display Ads / Image or Video Ads
Display ads, which are a type of ad that includes image or video, are served up to users as they browse the web in a variety of places, including websites, apps and social media feeds.
These ads are an affordable option for doctors and other health care providers to increase brand awareness among their target audience.
Why Is Pay Per Click Important for Healthcare Providers?
Pay per click advertising carries the potential for a nearly immediate return on investment for doctors and other healthcare facilities when compared to other online marketing strategies. Search Engine Optimization, or SEO, is an important component of digital advertising, but it can be months before your site reaches page 1 of Google. With pay per click ads, you can be seen on page 1 as soon as your campaign goes live.
Healthcare pay per click can be extremely competitive. A successful campaign requires detailed research, planning and execution. It also requires continuous monitoring key performance metrics and managing your campaign to maximize results.
Get Leads Now
When your ads go live, you start getting clicks.
Precise Targeting
Find the patients who are looking for your services.
Clear Performance Metrics
Interaction rates, conversion rates, cost-per lead, and other data help determine your practice’s ROI.
Schedule Your Ads
Ads can run on the days/times you decide.
Budget Flexibility
Budget spending can be adjusted based on daily or monthly limits.
Which Is Better for Healthcare Providers: Pay Per Click or SEO?
When it comes to healthcare marketing, both pay-per-click and SEO have their benefits. PPC is a great option for businesses that want to generate leads quickly. SEO takes more time to generate results than PPC, but it can be more sustainable and cost-effective in the long run.
By evaluating the data from your PPC campaigns, you can gain valuable insights into which keywords are more likely to convert into new patients. This information can then be used to guide your SEO efforts, helping you to focus on the keywords that are most likely to result in profitability. In addition, by studying the data from your PPC campaigns, you can also learn which taglines and calls to action are most effective at driving conversions. As a result, a little bit of data analysis can go a long way towards making your SEO efforts more successful.
65%
of all high-intent searches result in an ad click.
80%
of all companies focus on Google Ads for PPC.
60%
of mobile users click on a PPC ad at least once per week.
75%
of people say paid ads make it easier to find what they need.
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Testimonials From Real Clients
Keith Morris – Attorney At Law
I would gladly recommend Thunderhead Marketing! They transformed our website in to a vital part of our sales efforts. With their help, we have grown from a 2 person law firm to an 8 person firm and have doubled our office space. They tailored a very effective search engine optimization campaign that continually bring us clients each month. They are quick and really care for their clients’ success.
Tania Rivas – Attorney at Rivas Law Group
We have worked with Jeremy and Celeste for years and are happy with the results we’ve seen. They are professional and very responsive