When running a law firm, it’s important to use marketing strategies in order to bring in new clients. Although most attorneys engage in some kind of marketing, they often make mistakes that end up costing them business money in the long run.
When you are engaging in attorney marketing, it is important to avoid some of the most common mistakes.
New Methods For A Modern Age
One of the most common mistakes when marketing for attorneys is only putting an ad in the Yellow Pages. While many people still turn to the Yellow Pages when they need to get information, this is only one source to go to. In reality, many people are starting to turn to the Internet to get the information they need.
For instance, many search on Google for local businesses instead of looking in the phone book. Because of this, law firm internet marketing should be a focus for every legal practice.
When Economy Is Down, Marketing Should Be Up
Another one of the common law firm marketing mistakes is cutting down on the marketing budget during hard times. When the economy is struggling, many attorneys feel like they should cut back on marketing expenses in an effort to save money. In reality, businesses should ramp up marketing during these times.
Mentioning special offers or discounts can go a long way towards getting people in the door. By using law firm internet marketing, your legal practice can save money on marketing costs and still reach a large number of people in the area.
Diversify Web Strategies
Many law firms also make the mistake of focusing all their efforts on only one internet marketing medium. For instance, the practice may put all its money into pay-per-click marketing or banner ads.
In reality, attorneys should utilize a combination of law firm internet marketing plans. By using a diversified approach to market to clients online, your legal practice is more likely naturally increase its online authority and see a noticeable correlation in practice growth.
Utilize The Expertise Of A Professional
One of the most prevalent law firm internet marketing mistakes in the industry is trying to handle everything internally. Most practices should hire a marketing consultant or professional to handle this aspect for them.
Attorneys are trained in practicing law and are not always experts in marketing. By allowing a consultant to handle this part of the process for him, the attorney can spend more time focusing on his practice and clients.
Overcoming Marketing Mistakes
Although making mistakes in marketing is a common thing, it does not mean that the mistakes cannot be overcome. For instance, developing a professional attorney website design can go a long way towards promoting the business overall.
When potential clients want to find out information about an attorney’s office, they like to be able to get online and check out a website. They like to be able to see the hours listed and find out what services are offered.
Providing access to information can go a long way towards improving credibility in the eyes of the client. Once a website has been developed, it can be included in all other marketing efforts to enhance the overall image of the law firm in the perception of the client.
If you’re ready to start improving your law firm internet marketing strategy and growing your practice, contact Thunderhead Marketing today!