The morning routine remains the same – we rise and shine craving news and coffee. Once a staple of the dawn patrol, the leisurely sit, sip and read has been replaced with a sprint out the door, thermos in hand. We are a multitasking society, ingesting our daily dose of caffeine with a hefty dose of social updates. Thunderhead Marketing’s Social Media Marketing engages your Firm’s target market on a playfield of likes, Tweets, and shares, helping your business strengthen current relationships, reach new customers. By increasing your firm’s visibility and brand awareness so that, in the future, your audience will think of you when the need arises.
By integrating platforms such as Facebook, Twitter, LinkedIn, Google+, and YouTube, you are increasing your firm’s visibility and brand awareness so that, in the future, your audience will think of you when the need arises. Thunderhead Marketing leverages social media to target your goals and audience, tailored for your law firm in Thunderhead’s three-phase, value driven process: Learn, Market, Measure.
Learn
Thunderhead Marketing wants to know about your clients, your target practice areas, and your goals. Our team of legal social media experts starts by conducting an inventory of your online presence, aimed at finding the online social media your customers use to interact with your law firm. Each platform offers a unique opportunity to engage with current clients and attract new clients.
After taking your social pulse, we want to know your firm’s beat. What is the practice are you know best, your bread and butter that keeps clients walking in the door and referring their friends and family? Maybe you want your practice to shift gears and focus on developing a different practice area. Knowing your strengths, the direction you want to go and some firm backstory helps our social media team develop a feel for your current and future marketing needs.
Market
Information gathered in the learning phase prepares Thunderhead Marketing to do what we do best – promote your firms brand and content. With a mix of blogs, posts, tweets and shares, we can position your law practice in front of your target audience on a regular and consistent basis.
Our project managers make calculated marketing moves aimed at value over clutter, specifics over substance. Thunderhead Marketing’s writers produce Search Engine Optimized content to attract potential clients and raise your online profile. Our graphics designers can give you the social media designs you need to ensure your brand is consistently represented across all channels. Social media managers mobilize your audience into action, generating social signals and getting more mileage out of other online marketing efforts, such as Law Firm Search Engine Optimization. Backed by a web team that codes personalized sites, Thunderhead Marketing delivers the right content to the right audience, through the right platform.
Measure
After strategically launching your brand into the online jungle, Thunderhead Marketing keeps tabs on each little marketing monkey we send swinging through the trees. Our social media team watches the data for areas of optimization and improvement. Showcasing your brand requires monitoring all variables and, when needed, pivoting social media strategies to keep your clients engaged. Minor alterations in content, keywords, posting times, and website orientation can make a difference in your online exposure and effectiveness of your Law Firm’s Internet Marketing efforts.
Ready to start delivering the right content to the right audience through the right platforms? Contact us today!
