When it comes to getting your website ranking at the top of Google, Thunderhead Marketing utilizes a comprehensive, custom-tailored strategy for each client. Among the tools in our overflowing toolbox is legal article writing.
Writing legal articles and publishing them across the web can increase your client-base in a number of ways:
- Increase backlinks to your site
- Show a thorough knowledge of your practice area
- Draw clients through social media sharing
Let’s look at each of these separately to fully understand how legal article writing works to your law firm’s advantage.
1. Backlinks Are A Boon
Google works in ever-changing and, to outsiders, very mysterious ways. At it’s core, the world’s leading web browser works in a seemingly simple fashion: Google crawlers scour pages and pages of web content, collecting data and organizing it. It does this constantly so that when you type a search term in, Google knows what pages are currently most relevant to what you’re looking for.
The goal of our law firm marketing services is to make sure Google sees YOUR website as most relevant for the keywords clients will be searching. One of the ways we do that is by strategically getting links from other websites BACK to your website. These are known as backlinks and are one of the top elements Google looks for in determining your website’s relevance.
Writing legal articles that are informative, interesting and keyword-rich, then publishing them across the web on various sites that will links within the articles back to your site, is a great way to increase your backlink profile.
2. Show Off Your Knowledge
Whether a client needs help with a personal injury lawsuit, defending against criminal charges, or setting up a new business, they all come to the internet in search of one thing: Information.
Our legal article writing services offer the information potential clients are looking for in a well-written, concise and easy-to-understand format. Each article will be tailored to your specific practice area, and will be jurisdictionally accurate to your state.
3. Social Media Mania
Facebook, Twitter and Google+ have taken the world by storm. Most folks can’t make it through the day without checking out at least one of these. Writing legal articles that are not only informative but also interesting makes great fodder for sharing across these platforms.
When you have a great article that captures the attention of everyone, people will want to share it. The more eyes that see your articles, the more client leads you’ll get.